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HP2-K23 exam Dumps Source : Selling HP Storage Solutions
Test Code : HP2-K23
Test Name : Selling HP Storage Solutions
Vendor Name : HP
Q&A : 138 Real Questions
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HP Selling HP Storage Solutions
HP claims to have put deepest cloud, hybrid cloud and maybe public cloud in its pocket to promote to enterprises and repair suppliers. however CloudSystem, as it is standard, is rarely so a great deal a platform as a collection of intersecting HP items and roadmaps to get cloud capabilities -- elastic, self-provider provisioning, storage and metered use -- into your information middle.
At coronary heart, or not it's the Cloud service Automation utility that makes or breaks the HP cloud.
there is CloudSystem Matrix, CloudSystem enterprise, CloudStart answer, Cloud carrier Automation, Cloud provider beginning, CloudMaps, Cloud Matrix working ambiance, CloudSystem safety, CloudAgile, and on and on. HP suddenly has loads of stuff stamped "cloud." What's extra, there is no cut back-wrap; you choose bits right here and there, and HP helps you install and tune it. happily, there may be at least one example in the wild to peer what in fact constitutes an "HP cloud."
"sure, they do have lots to study," mentioned Christian Teeft, VP of engineering for information core operator and capabilities provider Latisys. Teeft stated Latisys can also smartly have the first live CloudSystem atmosphere at an HP client. Latisys is using the gadget to promote cloud infrastructure functions, which are available "deepest" and "semi-inner most" alternatives; dedicated clouds for purchasers, as it have been.
Teeft referred to Latisys intentionally leaned far from startups and smaller cloud platform companies, speaking to commercial enterprise carriers and other service providers like NewScale, Joyent, BMC and others about automation, however HP had the country membership marquee purchasers and Teeft appreciated the integration with HP's hardware.
"There are synergies with HP round hardware blade programs and ISS," he observed.
trade usual Server expertise Communications (ISS expertise communications) is HP's means of distributing know-how guides and techniques to users, somewhat like Microsoft's TechNet.
Teeft pointed out cloud computing for enterprise consumers become fitting a reasonably mainstream request, although specific utilization might be exploratory or restrained to certain workloads, all new shoppers wanted to see the means available.
"it be a checkmark on loads of RFPs and RFIs this present day," he pointed out.
HP additionally touts the capability of CloudSystem to use exterior public cloud services. Teeft stated he became privy to the ability to do hybrid clouds however that wasn't central to him. Latisys' cloud is unequivocally staying excessive and dry from melding with other functions.
"Our workload is going to reside within our four partitions for now," he spoke of.
Teeft pointed out CloudSystem had two different key merits for a service issuer. it is hypervisor agnostic, that means they could serve more than just VMware users, and unlike cloud-in-a-box solutions like the vBlock or Oracle's Exalogic or Cisco's UCS, it might run off a small hardware allotment firstly.
"It allowed us to do a distinct scale… we did not should sink a number of million greenbacks right into a vBlock or anything," he spoke of.
So what exactly is CloudSystem?The crucial part of CloudSystem is the Cloud carrier Automation utility, which is in keeping with Opsware. HP is selling three core add-ons: HP Converged Infrastructure (operating whatever known as the Matrix working atmosphere), Cloud service Automation (CSA) and HP's personal guide capabilities to retain it running.
The Matrix OE is HP perception, definitely, and handles low-degree provisioning, monitoring and management for physical and virtual supplies. It additionally helps with community administration through hooking into HP digital connect enterprise manager (VCEM). Cloud service Automation is generally Opsware, which HP got in 2007. That offers every thing else necessary to show your infrastructure into a cloud -- the consumer interfaces (and consumer administration), provisioning equipment, configuration and workflow tools, and administration/monitoring displays -- a front-conclusion useful resource supervisor and orchestration device. it could actually faucet into HP's own Infrastructure as a provider offerings when these come online and with different public cloud features like Amazon internet functions, in keeping with the literature.
HP says that HP blades and 3PAR storage are the hardware part for CloudSystem, but say most x86-based servers and SAN storage can work with the Cloud carrier Automation application.
"They also sell that one after the other, so that you can simply buy the utility solution and put it to your hardware," referred to Forrester analyst Lauren Nelson, who has spoken to a handful of CloudSystem early adopters.
Nelson spoke of that the CSA cloud platform provides the entire critical components to show a bunch of servers into whatever akin to Amazon internet functions or Rackspace Cloud. The user interface is never polished, in response to Nelson, however the performance is there; it is on par with items like Eucalyptus, Abiquo and Cloud.com.
"With Abiquo, that you may trade the colour of the interface background, I consider," talked about Nelson.
The rationale HP is promoting the application one after the other instead of an exclusive hardware/software bundle is that it needs to please both sides: providers like Latisys, and also the clients who're on the fence about running their personal infrastructure or outsourcing. there is a powerful impulse in companies to do whatever within the way of private cloud this 12 months, observed Nelson, however clients wish to beginning small in the event that they perhaps can.
HP all at once has loads of stuff stamped "cloud."
"if your infrastructure is basically at the back of, you might be going to be looking at a hardware/software solution or hosted private cloud," she observed. "when you are now not reasonably as worried in regards to the hardware, you might be looking at simply the software this year."
HP has a couple of extra utility enhancements for the base platform, like Tipping element, which offers some community protection, intrusion detection and traffic management features. CloudMaps are templates for the platform according to regular enterprise application stacks, HP ArcSight can also be used for compliance, HP Storage necessities etc. Aggregation Platform for SaaS (AP4SaaS) has billing and templates for utility as a provider suppliers baked in. All of those are sideshows to the Cloud service Automation software.
IT giants compete for cloud dominanceNelson stated that, right now, handiest HP and IBM have a complete package to present enterprises round private cloud, which means utterly built-in hardware and application to run and support it. Dell's partnerships with Joyent and Microsoft (Hyper-V fast music) and its own virtual Infrastructure equipment (VIS) weren't on the equal level, and the pure-play cloud structures require loads of work to tune for various forms of infrastructure. they're additionally a riskier bet, as the companies have an unclear future.
HP has put up a huge tent for its deepest cloud products and piled it full of bric-a-brac. At heart, youngsters, it be the Cloud provider Automation software that makes or breaks the HP cloud. Experimenting with and adopting cloud products in condominium is promptly becoming a fact for a lot of corporations, and the massive companies are clearly making an attempt to step as much as the plate. but if nothing else, here is yet an extra strategy to reveal that cloud computing is not only more of the identical ancient statistics core operations.
Carl Brooks is the Senior know-how writer for SearchCloudComputing.com. Contact him at email@example.com.
when you are interested in a very big and excessively powerful car (here's the usa, why would not you be?), Chevrolet has simply the pair of SUVs for you. available at Chevy dealers, warranties protected, are modified versions of the Suburban and Tahoe producing...stay up for it...1,000 horsepower.
Tuned with the aid of strong point vehicle Engineering, a conventional GM business enterprise chargeable for the latest Yenko muscle cars, the SUVs get a customized-constructed, 6.8-liter, supercharged V-8 in accordance with the LT1 producing exactly 1,000 ponies and 875 pound-toes of torque. For these greater automatically inclined than I, the mill elements a "blueprinted LT1 aluminum block, race-exceptional, computer-balanced rotating meeting together with cast 4340 metal crankshaft and forged steel H-beam rods, solid aluminum pistons, CNC ported high-movement LT4 cylinder heads, a custom supercharger, and an eight-rib belt force system."
If all of that feels like gibberish, just recognize 1,000 hp is 37 more from what you get out of a Ferrari LaFerrari.
The engine and supercharger are backed via a 3-12 months/36,000-mile guarantee while the heavy-responsibility upgraded transmission is coated for twelve months/12,000 miles.
during this video SC12, Mike Stoltz from Xyratex describes the enterprise’s ClusterStor items for HPC. Xyratex currently announced that HP and Dell will resell ClusterStor to vigour their superior HPC clusters.
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Selling HP Storage Solutions
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HP claims to have put private cloud, hybrid cloud and possibly public cloud in its pocket to sell to enterprises and service providers. But CloudSystem, as it is known, isn't so much a platform as a collection of intersecting HP products and roadmaps to get cloud capabilities -- elastic, self-service provisioning, storage and metered use -- into your data center.
At heart, it's the Cloud Service Automation software that makes or breaks the HP cloud.
There's CloudSystem Matrix, CloudSystem Enterprise, CloudStart Solution, Cloud Service Automation, Cloud Service Delivery, CloudMaps, Cloud Matrix Operating Environment, CloudSystem Security, CloudAgile, and on and on. HP suddenly has a lot of stuff stamped "cloud." What's more, there's no shrink-wrap; you pick bits here and there, and HP helps you install and tune it. Fortunately, there's at least one example in the wild to see what actually constitutes an "HP cloud."
"Yes, they do have an awful lot to look at," said Christian Teeft, VP of engineering for data center operator and services provider Latisys. Teeft said Latisys may well have the first live CloudSystem environment at an HP customer. Latisys is using the system to sell cloud infrastructure services, which come in "private" and "semi-private" options; dedicated clouds for customers, as it were.
Teeft said Latisys deliberately leaned away from startups and smaller cloud platform vendors, talking to enterprise vendors and other service providers like NewScale, Joyent, BMC and others about automation, but HP had the country club marquee customers and Teeft liked the integration with HP's hardware.
"There are synergies with HP around hardware blade systems and ISS," he said.
Industry Standard Server Technology Communications (ISS technology communications) is HP's way of distributing technology guides and techniques to users, a bit like Microsoft's TechNet.
Teeft said cloud computing for enterprise customers was becoming a fairly mainstream request, although actual usage might be exploratory or limited to certain workloads, all new customers wanted to see the capability available.
"It's a checkmark on a lot of RFPs and RFIs these days," he said.
HP also touts the ability of CloudSystem to use external public cloud services. Teeft said he was aware of the ability to do hybrid clouds but that wasn't relevant to him. Latisys' cloud is unequivocally staying high and dry from melding with other services.
"Our workload is going to stay within our four walls for now," he said.
Teeft said CloudSystem had two other key advantages for a service provider. It is hypervisor agnostic, meaning they can serve more than just VMware users, and unlike cloud-in-a-box solutions like the vBlock or Oracle's Exalogic or Cisco's UCS, it can run off a small hardware allotment at first.
"It allowed us to do a unique scale… we didn't have to sink a few million dollars into a vBlock or whatever," he said.
So what exactly is CloudSystem?The central component of CloudSystem is the Cloud Service Automation software, which is based on Opsware. HP is selling three core components: HP Converged Infrastructure (running something called the Matrix Operating Environment), Cloud Service Automation (CSA) and HP's own support services to keep it running.
The Matrix OE is HP Insight, basically, and handles low-level provisioning, monitoring and management for physical and virtual resources. It also helps with network management by hooking into HP Virtual Connect Enterprise Manager (VCEM). Cloud Service Automation is mostly Opsware, which HP acquired in 2007. That provides everything else needed to turn your infrastructure into a cloud -- the user interfaces (and user management), provisioning tools, configuration and workflow tools, and management/monitoring displays -- a front-end resource manager and orchestration tool. It can tap into HP's own Infrastructure as a Service offerings when those come online and with other public cloud services like Amazon Web Services, according to the literature.
HP says that HP blades and 3PAR storage are the hardware component for CloudSystem, but say most x86-based servers and SAN storage can work with the Cloud Service Automation software.
"They also sell that separately, so you can just buy the software solution and put it on your hardware," said Forrester analyst Lauren Nelson, who has spoken to a handful of CloudSystem early adopters.
Nelson said that the CSA cloud platform provides all the necessary components to turn a bunch of servers into something comparable to Amazon Web Services or Rackspace Cloud. The user interface isn't polished, according to Nelson, but the functionality is there; it is on par with products like Eucalyptus, Abiquo and Cloud.com.
"With Abiquo, you can change the color of the interface background, I think," said Nelson.
The reason HP is selling the software separately instead of an exclusive hardware/software bundle is that it wants to please all sides: providers like Latisys, and also the customers who are on the fence about running their own infrastructure or outsourcing. There's a strong impulse in enterprises to do something in the way of private cloud this year, said Nelson, but users want to start small if they possibly can.
HP suddenly has a lot of stuff stamped "cloud."
"If your infrastructure is really behind, you're going to be looking at a hardware/software solution or hosted private cloud," she said. "If you're not quite as worried about the hardware, you might be looking at just the software this year."
HP has a number of additional software enhancements for the base platform, like Tipping Point, which gives some network security, intrusion detection and traffic management features. CloudMaps are templates for the platform based on common enterprise application stacks, HP ArcSight can be used for compliance, HP Storage Essentials and so on. Aggregation Platform for SaaS (AP4SaaS) has billing and templates for Software as a Service providers baked in. All of these are sideshows to the Cloud Service Automation software.
IT giants compete for cloud dominanceNelson said that, right now, only HP and IBM have a complete package to offer enterprises around private cloud, meaning fully integrated hardware and software to run and support it. Dell's partnerships with Joyent and Microsoft (Hyper-V Fast Track) and its own Virtual Infrastructure System (VIS) weren't at the same level, and the pure-play cloud platforms require a lot of work to tune for various kinds of infrastructure. They are also a riskier bet, as the companies have an uncertain future.
HP has put up a big tent for its private cloud products and piled it full of bric-a-brac. At heart, however, it's the Cloud Service Automation software that makes or breaks the HP cloud. Experimenting with and adopting cloud products in house is quickly becoming a reality for many enterprises, and the big vendors are clearly trying to step up to the plate. But if nothing else, this is yet another way to show that cloud computing is not just more of the same old data center operations.
Carl Brooks is the Senior Technology Writer for SearchCloudComputing.com. Contact him at firstname.lastname@example.org.
Some consolidation in the world of enterprise storage to kick off the new year: the storage and data security giant Imation Corp. has acquired Nexsan Corporation, a specialist in disk-based storage systems, for $120 million, with $105 million of that in cash and the remainder in publicly-traded Imation shares, according to a statement from the companies.
The move appears to be a part of Imation’s efforts to rebuild its business around more high-growth areas, as it comes off a particularly bad quarter of declining revenues in all of its existing lines of business.
Like many other startups in the enterprise space, Nexsan was a success story that somewhat flew under the radar. Nexsan competes against companies like EMC and HP selling storage specifically to companies in the small- and medium-business sector. It appears to have only raised $7.5 million in funding since being founded in 2000. In 2011, it had revenues of $82 million with margins of over 40% on its products.
For Imation, which offers storage solutions both to enterprises and consumers, the deal will add 11,000 customers to its books, and give it a boost in its business targeting the SMB segment — a sector that has followed in the footsteps of larger enterprises by increasingly needing remote storage alternatives for their data, a key area to target as business growth among larger enterprises slows down and faces more competition from larger players (like HP and EMC). As Mark Lucas, the president and CEO of Imation, puts it, Imation is “targeting markets with strong growth rates.”:
“Our strategy includes focusing on the underserved SMB market with purpose-built storage systems and appliances,” he noted in a statement. “This is a market that Nexsan knows well.”
Investing in healthily-growing areas is an imperative at the moment for Imation: the company in Q3, at the end of October, reported that its revenues were $248.2 million, down 19.6% from Q3 2011, on the back of missing revenue expectations in “almost all lines of business” and all regions, but with specific problems in the company’s traditional media storage business — which will have been disrupted massively by the big rise in lower-cost cloud-storage services.
Imation also posted an adjusted operating loss of $6.5 million: that included a benefit in restructuring and other charges of $3.6 million, and a diluted loss per share of $0.17. Excluding those charges the loss would have been $10.1 million.
One recent appearance of Nexsan in the news was in September, when it was named, along with Rackspace and others, in a patent lawsuit filed by PersonalWeb and Level 3 over Github hosting. We are reaching out to the company to find out the latest developments in that case. Update: Imation “will not have any liability with respect to the case you reference,” an Imation spokesperson writes in an email, but she would not comment further on whether the case has been settled or dismissed.
Nexsan, which is based in Thousand Oaks, California, employs about 200 people across the U.S., UK and Canada. These employees, led by CEO Philip Black, will all be joining Imation, the company says.
Imation Acquires Nexsan CorporationAcquisition Further Strengthens Imation’s Tiered Storage and Security Solutions Growth Platform, Accelerates Strategic Transformation
OAKDALE, Minn.–(BUSINESS WIRE)–Imation Corp. (NYSE: IMN), a global scalable storage and data security company, has reached an important milestone in its strategic transformation. Imation today announced that it has acquired privately held Nexsan® Corporation, a Thousand Oaks, Calif.-based provider of disk-based storage systems. As the Company continues to execute its strategy, Imation is leveraging its deep data storage core, building a platform for long-term growth and improving operating margins in high-growth data storage and security solutions markets.
“We are excited to have Nexsan become part of Imation”The acquisition of Nexsan brings to Imation a proven technology platform and a robust portfolio of disk-based and hybrid disk-and-solid-state storage systems with more than 11,000 existing customers worldwide. It is expected to significantly accelerate Imation’s growth in the small and medium-sized business (SMB) and distributed enterprise (SME) storage markets. Imation will provide the Nexsan business with global scale and a well-known storage brand for global expansion. With SMBs and SMEs struggling to address their rapidly increasing data storage and management needs, the combined Imation and Nexsan portfolio will offer customers an attractive, price / performance alternative to competitive offerings.
The combination cash-and-stock transaction included approximately $105 million in cash and 3,319,324 Imation common shares, the equivalent of approximately $15 million.
“Imation’s acquisition of Nexsan is an exciting next step in our strategic transformation, which includes investing in growth platforms in data storage and security solutions, where we are targeting markets with strong growth rates,” said Mark Lucas, president and CEO of Imation. “Our strategy includes focusing on the underserved SMB market with purpose-built storage systems and appliances. This is a market that Nexsan knows well. Nexsan’s management team has grown this business from start-up to more than $80 million, with strong gross margins. Nexsan is a successful company that is addressing some of today’s fastest growing trends in storage, and we are pleased that its management team, including CEO Philip Black, will join Imation. The combination of Nexsan’s products, technologies, and talented teams with Imation’s global reach and infrastructure will be an excellent accelerator for our growth strategy in storage solutions,” concluded Lucas.
“We are excited to have Nexsan become part of Imation,” said Philip Black, CEO of Nexsan. “Imation provides us the scale and global footprint to expand our business, while still keeping intact our award winning partner program, our strong management team and employees, and our innovative products and roadmap. We look forward to working as part of Imation to deliver compelling solutions that meet the growing storage, archive and compliance requirements of businesses worldwide. This is good news for Nexsan channel partners, employees and customers.”
Nexsan’s 2011 revenues were $82 million and are continuing to grow, with gross margins in the 40 percent range. This acquisition is expected to be immediately accretive to Imation’s EBITDA.
Approximately 200 employees, based in the U.S., U.K. and Canada, have joined Imation with this acquisition. The Nexsan business will continue to operate within Imation from Nexsan’s current headquarters in Thousand Oaks, Calif., under existing management. Integration and global expansion activities between Imation’s Tiered Storage and Security Solutions business and Nexsan will be determined in first quarter 2013.
Imation Schedules Fourth Quarter 2012 Financial Results Conference Call
Imation also announced that it is scheduled to release the Company’s fourth quarter 2012 financial results on Wednesday, February 13, 2013 at 6:00 a.m. Central time. A teleconference for the financial community and a live webcast are scheduled from 9:00 to 10:00 a.m. Central time.
The live webcast of the teleconference will be available on the Internet at www.imation.com or www.streetevents.com. A replay of this webcast will be available at either of these websites through Friday, February 22, 2013. A taped replay of the teleconference will also be available beginning at 11:00 a.m. Central time, February 13, 2013 until 11:00 p.m. Central time February 22, 2013 by dialing (855) 859-2056 or (404) 537-3406 (Conference ID #64544023).
All remarks made during the teleconference will be current at the time of the call and the replay will not be updated to reflect any subsequent developments.
About Imation Corp.
Imation (NYSE: IMN) is a global scalable storage and data security company. The Company’s portfolio includes tiered storage and security offerings for business and products designed to manage audio and video information in the home. Imation reaches customers in more than 100 countries through a powerful global distribution network and well recognized brands. Additional information about Imation is available at www.imation.com.
Nexsan® is a leading provider of data storage systems with more than 33,000 systems installed at 11,000 customers worldwide. Nexsan’s pioneering Hybrid Storage systems combine solid-state technologies, disk storage and advanced software to deliver radically new levels of performance and capacity at lower cost. The company’s advanced technologies enable organizations to optimize traditional, virtual and cloud computing environments for increased productivity and business agility. The company delivers its data storage systems through a worldwide network of cloud service providers, value-added resellers and solution integrators. Nexsan is based in Thousand Oaks, Calif. For more information, visit www.nexsan.com.
Given the stunning growth of iPod phenomenon and general good fiscal health of Apple, it is easy to overlook some of the progress the company is making in the enterprise markets, especially when it comes to storage. According to some reports, Apple’s storage products have been selling like hot croissants on a cold Parisian morning and at the end of “second quarter of 2005, the company had shipped 76 petabytes of storage.” The sad part is that Apple itself doesn’t keep people upto date on its progress in these markets.
Robert Cox, vice president of research, who tracks the storage business for Gartner says that in 2004, Apple did about $78 million in storage sales and were #12 ranked storage vendor in the world, but by end of 2005, Apple’s storage sales were around $185 million. The company had moved into the 10th spot overall. “They have done a good job of selling into the small and medium business market,” says Cox. (South Park uses Apple storage by the way.)
According to his estimates, nearly 40% o XServe RAIDs are connected to non-Mac OS servers. “They are in a good and a growing market, and have done a good job of building a reliable and easy to use device from commodity components,” says Cox. The network attached storage business is a $14.5 billion a year business, and the $185 million doesn’t exactly seem that very much. Their high quality products, are better priced compared to other name brand players such as EMC, Dell, HP, Sun and even Net App.
Do the math: the gigabyte-per-dollar ratio of Xserve RAID is the best in the world for Fibre Channel storage, and trumps most SCSI storage solutions as well. Xserve RAID offers up to 7TB of high-performance redundant storage at under $2 per gigabyte — a fraction of the cost of storage from Dell, HP, Sun or IBM.
Cox thinks that company will continue to do well in 2006 and should move up a notch or two in the world wide rankings. Apple, will have a tougher time, thereafter. It needs to transition from current generation technologies such as SATA and embrace SAScsi, a new architecture that can give Apple a big leg-up against fiber channel based storage devices. I wonder why Apple shies away from prompting well in the storage and server markets.
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