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00M-662 exam Dumps Source : IBM Security Systems Sales Mastery Test v2
Test Code : 00M-662
Test Name : IBM Security Systems Sales Mastery Test v2
Vendor Name : IBM
Q&A : 65 Real Questions
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IBM IBM Security Systems Sales
February eleven, 2019 Timothy Prickett Morgan
If nothing else, the IBM i platform has exhibited impressive sturdiness. One could even say legendary durability, in case you need to take its background the entire method returned to the device/3 minicomputer from 1969. here's the true beginning aspect within the AS/400 household tree and this is when massive Blue, for extremely sound prison and technical and advertising factors, decided to fork its products to tackle the exciting needs of colossal corporations (with the gadget/360 mainframe and its follow-ons) and small and medium organizations (beginning with the equipment/three and relocating on in the course of the device/34, gadget/32, device/38, and device/36 in the 1970s and early 1980s and passing throughout the AS/400, AS/400e, iSeries, device i, and then IBM i on energy techniques platforms.
It has been a protracted run indeed, and a lot of shoppers who've invested within the platform started means lower back then and there with the early models of RPG and moved their purposes forward and altered them as their companies developed and the depth and breadth of company computing modified, moving on up through RPG II, RPG III, RPG IV, ILE RPG, and now RPG free kind. Being on this platform for even three decades makes you a relative newcomer.
there is a longer run ahead, because we consider that the agencies which are nevertheless operating IBM i systems are the real diehards, the ones who don't have any intention of leaving the platform and that, at least according to the survey information we now have been privy too, are aspiring to proceed investing in, and even extend their investments in, the IBM i platform.
to this point, we are not in a recession and heaven willing there should not one, so the priorities that IBM i retail outlets have are not those that they had a decade in the past all over the peak of the incredible Recession. again then, as became the case in well-nigh all IT agencies, IBM i retail outlets had been hunkering down and have been trying to cut costs in all ways feasible, together with deferring gadget improvements and migrations in addition to slicing back on other initiatives. handiest 29 % of the 750 IBM i retail outlets that participated within the 2019 IBM i marketplace Survey, which HelpSystems did returned in October 2018, had been involved about cutting back IT spending. this is a remarkably low level, and that i feel is indicative of how pretty powerful the economy is – excepting one of the matches and starts we saw on the conclusion of 2018 and right here in early 2019 that make us apprehensive and could delivery placing pressure on issues. listed below are the exact concerns as culled from the survey:
dealing with the growth in records and in identifying the analytics to bite on that facts ranked a bit bit larger on the 2019 IBM i industry Survey than did decreasing prices, and i feel over the long haul these concerns will turn into extra essential than modernizing applications and dealing with the IBM i abilities shortages which are a perennial worry. both of those concerns are being solved as new programmers and new equipment to make new interfaces to database purposes have become greater common and as technologies akin to free kind RPG, which appears greater like Java, Python, and php, are being more commonly deployed and, importantly, can be picked up more promptly by means of programmers experienced with these other languages.
Given the character of the customer base, it seems not likely to me that safety and high availability will not continue to be basic concerns, although that the IBM i platform is among the most comfortable platforms on the planet (and not simply because it is obscure, but since it is particularly problematic to hack) and it has a number of excessive availability and disaster recovery tools (from IBM, Syncsort, Maxava, and HelpSystems) obtainable for people that wish to double up their programs and offer protection to their applications and information. The bar is often better than simple backup and recuperation for many IBM i stores within the banking, coverage, manufacturing, and distribution industries that dominate the platform. These organizations can’t have safety breaches, and they can’t have downtime.
there's a staggering amount of balance within the IBM i consumer base that we consider, at this point, is reflective in the steadiness of the IBM i platform and big Blue’s personal belief that it needs a suit IBM i platform to have an common fit energy programs company. we all comprehend that the energy techniques hardware company has simply became in five quarters of earnings boom – whatever we discussed recently in establishing our personal income model for the vigour techniques business – but what we did not know, and what make sure you be aware of, is that within the 2nd and third quarters of 2018, the IBM i component of the business grew drastically quicker than the usual energy methods enterprise, and the only motive that this did not ensue in the last quarter of 2018 is that income of IBM i machinery in this fall 2017 changed into rather potent and represented a really complicated evaluate. The element is, the IBM i enterprise has been raising the vigour programs classification ordinary. (These guidelines in regards to the IBM i business come compliments of Steve Sibley, vp and offering manager of Cognitive methods at IBM.)
IBM’s own monetary balance of the vigour platform – which has been bolstered by means of a flow into Linux clusters for analytics and excessive performance computing simulation and modeling in addition to by using the adoption of the HANA in-reminiscence database by way of SAP shoppers on huge iron machines together with Power8 and now Power9 methods – helps IBM i purchasers think extra confident in investing within the existing IBM i platform. The contemporary evidence from a few distinct surveys, no longer simply the one accomplished with the aid of HelpSystems every year, suggests that organizations are by way of and massive either carrying on with to make investments in the platform and even in some cases are planning to enhance their spending on the IBM i platform in 2019.
As that you could see, the pattern of investment plans for the IBM i platform, as shown within the chart above, has no longer changed very a good deal at all in the past four years. it is a remarkably strong sample with but a bit wiggling here and there that may additionally now not even be statistically massive. just beneath a quarter of IBM i stores have suggested during the past four years that they plan to increase their funding within the platform in each 12 months, and simply beneath half say that they're preserving constant. This does not mean that the identical agencies, 12 months after year, are investing more and different groups are staying pat, yr after year. it's far more seemingly that every handful of years – more like 4 or 5 – purchasers improve their systems and extend their capability, and they then sit tight. The wonder is that the break up isn’t showing a ways fewer organizations investing and far extra sitting tight. That more than a tenth of the stores don’t be aware of what their plan is as every prior yr involves an in depth is a bit stressful, but it is honest and suggests that a good portion of retailers produce other priorities other than hardware and working gadget upgrades. we've observed this before and we can say it once again: We think that the people who reply to surveys and read weekly publications concentrated on the IBM i platform are essentially the most energetic retail outlets – those extra prone to stay surprisingly present on hardware and utility. So the pace of adoption for brand spanking new technologies, and the fee of investment, may still be bigger than in the specific base, a great deal of which doesn't change plenty in any respect.
So if we had to modify this facts to take on the whole base, there should be would becould very well be a long way fewer websites that are investing more funds, far more groups which are sitting tight, and maybe fewer websites that are taking into account relocating off the IBM i platform. I suppose the distribution of information is probably something like 10 percent of retailers have no thought what they're doing investment smart with IBM this 12 months, 5 percent are thinking about relocating some or all of their purposes to yet another platform, possibly 10 percent are investing greater this year, and the remaining 75 % are sitting tight. here's only a guess, of direction. so far as we are able to inform, the expense of attrition – what number of sites we truly lose every yr – just a tad over 1 p.c. So the cost of circulation of purposes off the platform, or incidences of unplugging IBM i databases and purposes, might also no longer be any place close as excessive within the normal base because the records above suggests. what is alarming, in all probability, is that the fee of relocating some or all functions off the platform is balanced in opposition t those that say they'll enhance investments. possibly these are hopeful survey takers, and people who suppose it is handy to circulation find it isn't and those that believe they'll discover the funds to make investments will no longer.
What we do understand is that if the rate of utility attrition changed into anywhere close as high as these surveys suggest, then the IBM i company would no longer be turning out to be, but shrinking. And we realize it isn't shrinking, so we feel there's a disconnect between planning and fact, both on the upside and the downside.
in case you drill down into the records for the 2019 IBM i market Survey, there have been 13 percent of shops that noted they'd be relocating some purposes to a brand new platform, and one more 9 % that mentioned they have been going to circulate all of their purposes off IBM i. (This number is per the contemporary ALL400s survey completed by way of John Rockwell.)
Anyway, decent good fortune with that.
Porting purposes from one platform to one other, of buying a new suite on that new platform, is an exceedingly difficult task. It isn't like making an attempt to alternate a tire while using down the road, as is a typical metaphor, but reasonably like attempting to take the tire off one vehicle relocating down the toll road and installation it on another vehicle using beside it within the adjoining lane devoid of crashing both motor vehicle or smashing into anyone else on the street. Optimism abounds, but when push comes to shove, very few groups are attempting any such maneuver, and once they do, it's constantly because there is a company mandate, greater instances than no longer brought about through a merger or acquisition, that pits some other platform towards IBM i working on vigour programs. corporations that say they're making one of these move off IBM i are sanguine for their personal personal motives, in all probability, however they aren't necessarily functional about how lengthy it might take, what disruption it is going to can charge, and what most suitable benefit, if any, could be realized.
in case you do the math on the chart above, eight-tenths of the base has no idea how lengthy a circulate will take, a further 1.7 percent thinks it's going to take more than 5 years, and 3 percent say it's going to take between two years and 5 years. simplest three.4 % of the overall base say they can do it in beneath two years. We suppose all of these numbers are confident, and the companies who could easily depart OS/four hundred and IBM i already did a very long time ago and people which are remain have a tougher time, no longer a less complicated time, moving. If this have been now not real, the IBM i base could be a hell of a lot smaller than the a hundred and twenty,000 consumers we feel are out there, in accordance with what big Blue has informed us during the past. here's the change between concern or power or tradition and the truth of trying to circulate a company off one platform and onto another. These strikes are at all times plenty tougher than they seem to be on the front end, and we suspect many of the merits additionally don’t materialize for people that do bounce systems.
on the average attrition cost recommended by using this survey statistics – 9 % circulate off the platform in someplace between three hundred and sixty five days and more than 5 years, with most corporations now not being in a position to see more than five years into the long run that is a neat trick – the installed base would reduce dramatically. it's hard to claim how some distance on account of the big selection of timeframes within the survey. If it changed into 9 p.c of the bottom within two years – call it four.5 p.c of the base per yr – then within a decade the standard base would reduce from a hundred and twenty,000 IBM i websites global down to about 72,000. this could dramatic certainly. but at a 1 percent attrition price per year, the bottom remains at 107,500 enjoyable shoppers (no longer sites and never put in machines, both of that are bigger) with the aid of 2029. We suppose there's each probability that the attrition price will in reality sluggish and drop under 1 p.c as IBM demonstrates dedication to the vigor systems platform and its IBM i working gadget. There are at all times some new consumers being delivered in new markets, to make certain, however the bleed price (although it's small) remains probably an order of magnitude larger than the feed price.
once they do suppose about making the circulate, IBM i retail outlets know precisely where they wish to go, and this reply has been regularly changing over the years: Linux as a substitute for IBM i is on the upward push and home windows Server as an choice is on the wane. in the latest survey, fifty two percent of the agencies that mentioned they were relocating all or a few of their purposes to one other platform spoke of they had been making a choice on home windows Server, while 34 % selected Linux. This displays the relative recognition of windows Server and Linux in the datacenters of the world at giant, and might be tipped just a little more heavily in opposition t Linux in comparison to the rest of the area. curiously, 10 % of those polled who spoke of they had been relocating have been looking at AIX structures, and one more 4 % were going upscale to device z mainframes – as not going as this can also seem to be. systems are likely to roll downhill; they do not usually defy gravity like that.
The component about such surveys is that they display intent, not action. We regularly intend to do much more than we in reality can accomplish, and moving platforms after spending decades of building up potential isn't continually a really wise circulate until the platform is in real drawback – like the Itanium methods from Hewlett Packard business running OpenVMS or HP-UX or the HP 3000s working MPE or the Sparc techniques from Oracle working Solaris. These have been as soon as high-quality structures with huge installed bases and huge profits streams, but now, IBM is the ultimate of these Unix and proprietary systems with its energy systems line. And it's by means of far the biggest and for sure the just one displaying any growth.
The IBM i Base Did certainly movement On Up
The IBM i Base Is able to stream On Up
funding And Integration indicators For IBM i
protection nevertheless Dominates IBM i dialogue, HelpSystems’ 2018 Survey displays
The IBM i Base not As Jumpy as it Has Been
The Feeds And Speeds Of The IBM i Base
IBM i Priorities For 2017: Pivot To protection
IBM i trends, issues, And Observations
IBM i Survey gets stronger As Numbers grow
the place Do these IBM i Machines Work?
finding IBM i: A game Of 40 Questions
it's time to tell Us What you're as much as
IBM i market Survey: The significance Of Being Earnest
What’s Up within the IBM i marketplace?
IBM i marketplace Survey Fills within the Blanks
over the last 12 months, IBM has made clear its intention to evolve in guide of a transformed digital business market. 2018 noticed the company reach a few exceptional benchmarks in its multi-year digital transformation, including its promising first indications of profits increase in more than 20 quarters. IBM’s cloud company grew 12 p.c to a total $19.2 billion in 2018, increasing the business’s gross income margin to 49.1 p.c.
while a snowballing cloud market remains dominated via its big three suppliers — Amazon internet features Inc., Microsoft Azure and Google Cloud — usual tips know-how dealer IBM considers itself uniquely positioned to tackle the transitional challenges confronted through legacy enterprises in need of customized, commonly multicloud based mostly, modernization recommendations.
outfitted with a new open-source angle on its hybrid approach during the enterprise’s fresh purple Hat Inc. acquisition, will IBM be in a position to deliver the lots-necessary bridge between on-premises and cloud environments?
seeking to reply these and other questions, SiliconANGLE Media Inc. is at IBM feel 2019 in San Francisco with unique commentary and interviews from our roving news desk, theCUBE. TheCUBE coverage will start on Monday, February 11, at 10 a.m. PT and ends on Thursday, February 14, at 5:30 p.m. PT. (* Disclosure below.)
The AI, multicloud springboards
although IBM is rooted in naked metallic, the veteran IT chief’s heritage in artificial intelligence innovation has confirmed a a hit springboard for participation in a digital economic system harassed by way of an amazing amount of facts. The enterprise’s cognitive application arm, which boasts AI platform Watson, surpassed analysts’ expectations with its most recent document of revenue at $5.forty six billion. This increase comes after a collection of AI-backed initiatives inside the company.
tasks like the AI OpenScale platform for bias identification and the Nvidia Corp.-backed converged equipment for better price extraction in AI workloads illustrate the capabilities IBM has to present in a market where AI is just becoming more relevant.
Key to IBM’s reinvigorated cloud and AI approach is its acquisition of open-supply company crimson Hat Inc. The $34-billion grab is a historic one for IBM, signifying a tangible pivot to microservices and hybrid cloud. The containerization software now obtainable to IBM by means of red Hat and its flagship offering OpenShift gives the company relevance inside a brand new developer audience through its direct line to Kubernetes, a significant drive in hybrid cloud simplicity.
The newly received asset is meant to bolster go-platform procedures via IBM Cloud deepest, a service that offers digital infrastructure and AI information analytics to quite a lot of customized commercial enterprise environments.
“Cloud is absolutely a huge piece of it. IBM’s actual positioning today is multicloud,” noted Stu Miniman, an analyst with Wikibon Inc., SiliconANGLE Media’s sister market research enterprise. “The explanation for buying crimson Hat is multicloud. have they got their own cloud? bound. but they finally want to tie you into their cloud, rival clouds, and your own information core.”
Will IBM be a success in leveraging its mainline to the realm of open supply and Kubernetes in a future driven with the aid of microservices, desktop studying, and multicloud? All this and more will be explored at this 12 months’s IBM suppose.
audio system at IBM think include Ginni Rometty, chairman, president and chief govt officer, IBM; Joe Montana, legendary NFL Quarterback; Tony Hawk, legendary skateboarder, entrepreneur and founder, The Tony Hawk foundation; Tiffany Pham, founder and chief government officer, tycoon; Arvind Krishna, senior vice president, hybrid cloud, and director of IBM analysis; and Dr. Kate Darling, analysis professional, MIT Media Lab & Harvard university.
different adventure speakers consist of Jim Whitehurst, president and chief government officer, pink Hat; Taylor Richardson, astronaut, StarBright; Michelle Peluso, senior vice chairman and chief advertising officer IBM; Rodney Mullen, legendary skateboarder and entrepreneur; Marc-Antoine Auger, grasp product owner, national bank of Canada; and Bridget van Kralingen, senior vice president, IBM global industries, valued clientele, platforms and blockchain.
how to watch theCUBE interviews
We give you a lot of ways to watch all of theCUBE interviews that will be taking region at IBM feel, together with theCUBE’s committed site and YouTube. that you would be able to additionally get all of the insurance from this year’s event on SiliconANGLE.
TheCUBE’s dedicated web site and Ustream
All of theCUBE’s exclusive interviews from IBM suppose 2019 might be attainable on theCUBE’s committed web page.
which you can additionally watch all the interviews on the committed Ustream channel.
Watch on the SiliconANGLE YouTube channel
All of theCUBE interviews from IBM suppose, which runs from February 11-14, will also be loaded onto SiliconANGLE’s committed YouTube channel.
TheCUBE Insights podcast
SiliconANGLE additionally has podcasts accessible of archived interview periods, available on both iTunes, Stitcher, and Spotify, which you could get pleasure from whereas on the go.
guests who may be interviewed on theCUBE on the IBM think
guests who might be interviewed on theCUBE encompass Eric Herzog, chief advertising officer, IBM Storage, and vp, storage channels, IBM; Nataraj Nagaratnam, special engineer, chief technology officer and director, cloud security, IBM Hybrid Cloud, IBM; Bina Hallman, vice president, providing management storage and utility described, IBM; Alistair Symon, vice chairman, storage and software defined infrastructure building, IBM; and Stefanie Chiras, vice president and common supervisor, RHEL enterprise Unit, crimson Hat.
additionally being interviewed are Sam Werner, vp, providing management, SDI and storage utility, IBM; Calline Sanchez, vice president, IBM programs Lab capabilities, IBM; Dave Russell, vp, commercial enterprise approach, Veeam; Stephanie Trunzo, vice president, worldwide cloud storage, IBM; Bala Rajaraman, IBM fellow and vice president, IBM Cloud, IBM; Bina Hallman, vice chairman, offering management, storage and utility defined, IBM; and Murali Nemani, chief advertising officer, ScienceLogic.
other guests include Bob Picciano, senior vice president of cognitive programs, IBM; Mark Gildersleeve, vp, head of enterprise options Watson Media and weather, The weather company, IBM; John Wheeler, vice chairman, international security features, IBM safety; Wyeth Goodenough, vice chairman of strategic product partnerships, Salesforce; Ajay Patel, senior vp/accepted supervisor, cloud issuer application business unit, VMware; Harish Grama, vice chairman and conventional manager of IBM Cloud; Jason McGee, IBM fellow, vp and chief technology officer, cloud platform, foundation capabilities tribe leader, IBM Hybrid Cloud, IBM; Mary O’Brien, time-honored manager, IBM security; Ed Walsh, generic supervisor, IBM Storage, IBM; and Jay Bellisimo, global accepted manager, cognitive manner, transformation, IBM international enterprise capabilities, IBM.
Livestream of IBM suppose
when you are unable to attend the IBM suppose event in San Francisco, which you can watch reside and on demand here.
(* Disclosure: Some segments on SiliconANGLE Media’s theCUBE are sponsored. Sponsors haven't any editorial control over content material on theCUBE or SiliconANGLE.)
given that you’re here …
… We’d like to tell you about our mission and how which you could assist us fulfill it. SiliconANGLE Media Inc.’s company model is based on the intrinsic value of the content material, not promoting. in contrast to many on-line publications, we don’t have a paywall or run banner advertising, as a result of we want to maintain our journalism open, devoid of impact or the deserve to chase traffic.The journalism, reporting and commentary on SiliconANGLE — together with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take loads of difficult work, time and money. maintaining the first-rate high requires the help of sponsors who're aligned with our imaginative and prescient of ad-free journalism content material.
in case you just like the reporting, video interviews and different ad-free content right here, please take a second to take a look at a sample of the video content supported via our sponsors, tweet your aid, and keep coming again to SiliconANGLE.
The artwork Of The Hybrid Cloud
Cloud computing is insatiably gobbling up extra of the backend capabilities that vigour corporations. however, some organizations have apps with privacy, protection, and regulatory calls for that ward off the cloud. right here's the way to locate the right mix of public cloud and private cloud.
The suitable cloud suppliers for 2019 have maintained their positions, however the themes, ideas, and procedures to the market are all in flux. The infrastructure-as-a-service wars were largely determined, with the spoils going to Amazon web functions, Microsoft Azure, and Google Cloud Platform, however new technologies akin to artificial intelligence and desktop gaining knowledge of have opened the box up to other players.
in the meantime, the cloud computing market in 2019 can have a decidedly multi-cloud spin, as the hybrid shift by way of gamers similar to IBM, which is buying purple Hat, may exchange the landscape. This 12 months's edition of the suitable cloud computing providers also points software-as-a-service giants if you want to more and more run extra of your enterprise's operations by the use of expansion.
One element to notice about the cloud in 2019 is that the market is rarely zero sum. Cloud computing is driving IT spending ordinary. as an example, Gartner predicts that 2019 international IT spending will increase 3.2 percent to $3.seventy six trillion with as-a-service models fueling everything from facts center spending to enterprise application.
truly, it be quite feasible that a big commercial enterprise will consume cloud computing functions from every vendor during this ebook. The actual cloud innovation may well be from clients that combine and suit the following public cloud providers in entertaining ways.
Key 2019 topics to observe among the many excellent cloud suppliers consist of:
Pricing vigor. Google lately raised expenses of G Suite and the cloud space is a know-how where add-ons exist for most new technologies. whereas compute and storage functions are often a race to the bottom, tools for desktop gaining knowledge of, synthetic intelligence and serverless features can add up. there may be a fine intent that charge administration is such a big theme for cloud computing valued clientele--it be arguably the biggest challenge. search for cost management and concerns about lock-in to be massive issues.
Multi-cloud. A contemporary survey from Kentik highlights how public cloud shoppers are more and more using multiple supplier. AWS and Microsoft Azure are most frequently paired up. Google Cloud Platform is also in the mix. And naturally these public cloud provider providers are sometimes tied into present facts core and personal cloud assets. Add it up and there is a suit hybrid and personal cloud race underway and that is the reason reordered the pecking order. The multi-cloud method is being enabled through digital machines and containers.
synthetic intelligence, information superhighway of issues and analytics are the upsell applied sciences for cloud providers. Microsoft Azure, Amazon net features and Google Cloud Platform all have an identical suggestions to land consumers with compute, cloud storage, serverless services after which upsell you to the AI that'll differentiate them. companies like IBM wish to control AI and cloud functions across distinctive clouds.
The cloud computing panorama is maturing unexpectedly yet fiscal transparency backslides. or not it's telling when Gartner's Magic Quadrant for cloud infrastructure goes to six players from more than a dozen. furthermore, transparency has become worse amongst cloud computing suppliers. for instance, Oracle used to break out infrastructure-, platform- and application-as-a-carrier in its economic experiences. nowadays, Oracle's cloud business is lumped collectively. Microsoft has a "business cloud" that is terribly successful, but additionally tough to parse. IBM has cloud revenue and "as-a-provider" income. Google would not escape cloud profits at all. other than AWS, parsing cloud sales has become more difficult.
To that conclusion, we're taking a distinct method to our cloud purchasing e book and breaking the gamers into the massive four infrastructure suppliers, the hybrid avid gamers, and the SaaS crowd. This categorization has pushed IBM from being a huge infrastructure-as-a-provider participant to a tweener that spans infrastructure, platform, and software. IBM is more inner most cloud and hybrid with hooks into IBM Cloud as well as different cloud environments. Oracle Cloud is essentially a utility- and database-as-a-service issuer. Salesforce has turn into about manner greater than CRM.
ought to examine
2018 Annual revenue: $25.65 billion
Annual income run expense in line with latest quarter: $29.seventy two billion
AWS sees 2019 as an funding 12 months, as it ramps its know-how buildout as well as add earnings personnel. Amazon did not quantify the bigger funding, but said it would update throughout the year.
On a convention name with analysts, CFO Brian Olsavsky stated 2018 changed into a lighter than anticipated year for capital fees. "AWS maintained a really effective increase expense and persevered to deliver for purchasers," he said. "2018 became about banking the efficiencies of investments in individuals, warehouses, infrastructure that we had put in location in 2016 and '17."
The cloud company is the leader in infrastructure-as-a-provider and moving up the stack to every thing from the information superhighway of issues to artificial intelligence, augmented fact, and analytics. AWS is excess of an IaaS platform at the moment. AWS grew forty five p.c within the fourth quarter -- a clip that has been stable for the ultimate yr.
When it involves builders and ecosystem, AWS is difficult to top. The business has a wide range of companions (VMware, C3, and SAP) and builders growing the ecosystem. AWS is customarily the first beachhead for business avid gamers before they expand to a multi-cloud approach.
The large question is how a ways AWS can lengthen its reach. AWS may also be a danger to Oracle on databases as well as a bevy of other corporations. by means of its VMware partnership, AWS also has a strong hybrid cloud approach and might meet business wants diverse approaches.
AWS' method become evident at its re:Invent convention. The exhibit featured a barrage of features, new products, and developer goodies that changed into tough to song. synthetic intelligence is a key enviornment of growth and a core sales pitch for AWS as it becomes a machine getting to know platform. in response to 2nd Watch, AWS customers are going for these excessive-growth areas and seeing the cloud issuer as a key cog for their computer getting to know and digital transformation efforts.
ought to study
2nd Watch discovered that AWS' 2018 fastest becoming services had been here:
Amazon Athena, with a sixty eight-percent compound annual growth fee (measured by way of bucks spent with 2nd Watch) versus a yr in the past)
Amazon Elastic Container carrier for Kubernetes at 53 %
Amazon MQ at 37 percent
AWS OpsWorks at 23 p.c
Amazon EC2 Container provider at 21 percent
Amazon SageMaker at 21 percent
AWS certificate supervisor at 20 %
AWS Glue at 16 p.c
Amazon GuardDuty at 16 percent
Amazon Macie at 15 percent
according to 2nd Watch utilization, probably the most typical AWS capabilities are:
Amazon virtual deepest Cloud
AWS information transfer
Amazon basic Storage provider
Amazon Elastic Compute Cloud
AWS Key management provider
Amazon primary Notification carrier
Amazon Relational Database provider
Amazon Route fifty three
Amazon simple Queue carrier
Amazon elementary e-mail carrier
also: What serverless structure in reality capacity, and where servers enter the picture
Analytics and forecasting may well be one area price staring at for AWS. As AWS rolls out its forecasting and analytics services, it be clear that the enterprise can become more intertwined with true company features.
AWS' attain continues to extend in multiple directions, but perhaps the one to monitor the most is the database market. AWS is shooting greater database workloads and has emphasized its customer wins. A circulate to launch a fully managed document database takes direct purpose at MongoDB. should AWS capture extra commercial enterprise records, it could be entrenched for many years to come because it continues to adapt capabilities and promote them to you.
business cloud annual salary run cost as of latest quarter: $36 billion
Estimated Azure annual income run cost: $11 billion
Microsoft Azure is the strong No. 2 to AWS, nevertheless it's problematic to without delay compare both businesses. Microsoft's cloud enterprise -- dubbed commercial cloud -- includes everything from Azure to workplace 365 business subscriptions to Dynamics 365 to LinkedIn features. even so, Microsoft's mighty commercial enterprise heritage, software stack, and facts center tools like windows Server supply it a familiarity and hybrid method that wears neatly.
For differentiation, Microsoft has concentrated closely on AI, analytics, and the information superhighway of things. Microsoft's AzureStack has been one other cloud-meets-data core effort that has been a differentiator.
CEO Satya Nadella, on Microsoft's 2nd quarter revenue conference call, observed the company's cloud unit is honing in on verticals equivalent to healthcare, retail, and economic functions. This method comes correct out of the enterprise application selling playbook.
Nadella talked about:
From a mix of features, it starts all the time with, i would say, infrastructure. So here's the part and the cloud, the infrastructure getting used as compute. in fact, you may say the measure of a company going digital is the quantity of compute they use. So it is the bottom. Then on top of that, of route, all this compute skill it's getting used with information. So the records property, one of the vital greatest things that happens, is people consolidate the information that they have got and so we can reason over it. and that's the place things like AI services all get used. So we actually see that direction the place they may be adopting the layers of Azure.
without problems put, Microsoft is promoting a wide array of cloud items, but it surely's complicated to get away utility-as-a-provider versus Azure, which might greater without delay compete with AWS.
Macquarie estimates that Azure salary in Microsoft's fiscal 2nd quarter was $2.seventy five billion for an annualized run expense of about $11 billion. Sarah Hindlian, an analyst at Macquarie, spoke of in a analysis word:
Microsoft has been able to differentiate Azure in a number of vital approaches, such because the enterprise being both enterprise friendly and aggressive in layering in unique and incremental capabilities similar to artificial Intelligence, Azure Stack, Azure Sphere, and a large center of attention on side computing and more superior and sophisticated workloads.
indeed, Microsoft's capacity to target industries has also been a win. specially, Microsoft has gained over colossal marketers that do not are looking to partner with AWS seeing that they compete with Amazon. Microsoft additionally all started highlighting more consumer wins together with gap in addition to Fruit of the Loom.
That take turned into also echoed in other places. Daniel Ives, an analyst at Wedbush, observed AWS is still the massive dog, but Microsoft has some enjoyable advantages within the field -- principally a powerful firm and floor game. Ives wrote:
whereas Jeff Bezos and AWS proceed to naturally be a major force within the rising cloud shift over the coming years, we agree with Microsoft with its army of partners and dedicated sales force have an immense window of chance in 2019 to transform organisations to the Azure/cloud platform according to our contemporary in-depth discussions with partners and valued clientele.
comfortably put, Microsoft can couple Azure with its other cloud capabilities comparable to office 365 and Dynamics 365. With Azure, Microsoft has a neatly-rounded stack, ranging from infrastructure to platform to purposes to run a business.
ought to examine
Annual salary run expense: $four billion+
Google Cloud Platform has been successful larger offers, has a new chief with Oracle veteran Thomas Kurian and is considered as a solid counterweight to AWS and Microsoft Azure. however, Google is rarely divulging annual income run cost or providing much counsel on its cloud financials.
On Google's fourth quarter salary conference name, CEO Sundar Pichai referred to a lot of records elements for Google Cloud Platform (GCP). besides the fact that children, analysts had been frustrated by the lack of salary disclosed. To kick off 2018, Pichai talked about Google's cloud profits become $1 billion a quarter evenly cut up between G Suite and GCP.
In 2019, Pichai held back on his run fee chatter, so it's uncertain even if GCP is gaining on AWS or Azure or simply becoming because the ordinary cloud pie is starting to be. mainly, Pichai outlined right here:
The number of Google Cloud Platform (GCP) deals worth more than $1 million doubled.
The number of multiyear contracts doubled. "We're getting big wins, and that i appear ahead to executing right here," referred to Pichai.
G Suite has 5 million paying consumers.
there is an uptick within the variety of deals worth more than $100 million.
CFO Ruth Porat pointed out:
GCP does continue to be probably the most quickest-transforming into organizations throughout Alphabet. As Sundar stated, we now have doubled the number of GCP contracts enhanced than $1 million. We're additionally seeing early first-rate uptick within the variety of offers that are more suitable than $one hundred million, and really joyful with the success and penetration there. At this factor, not updating extra.
Add it up, and GCP looks to be a solid No. 3 to AWS and Azure, however how far-off it falls at the back of these two continues to be to be viewed. Wall highway firm Jefferies is predicting that GCP will benefit share over time.
One circulate that might raise Google's cloud salary is a circulate to boost G Suite costs for some clients. G Suite, which competes directly with Microsoft's office 365, is elevating its expenditures for the primary time. G Suite simple will lift prices from $5 per user per 30 days to $6. G Suite company will go from $10 per person monthly to $12. according to Google, G Suite enterprise, which runs $25 per person a month, isn't impacted through the cost increase.
Competitively, the pricing moves are according to workplace 365.
Annual salary run price: $3.85 billion
Alibaba is the main cloud provider in China and an option for multi-country wide groups building infrastructure there.
In its December quarter, Alibaba delivered cloud revenue increase of eighty four percent to $962 million. The enterprise has unexpectedly added clients and is at present in the cloud buildout phase. To wit:
Add it up, and Alibaba has a robust domestic-container potential in China, but it additionally has world ambitions. Alibaba launched 678 products within the December quarter. Relationships with the likes of SAP are prone to put it on the radar for greater companies with operations in China.
whereas the massive cloud providers add more to their stacks with AI as the differentiator, there is a market being carved out to manipulate distinct cloud providers. This crowd of cloud players used to focal point on hybrid architecture to bridge statistics facilities with public carrier suppliers, however now goal to be the infrastructure administration aircraft.
also: What Kubernetes actually is, and the way orchestration redefines the data core
research with the aid of Kentik highlighted how the most commonplace cloud aggregate changed into AWS and Azure, however there are customers working in Google Cloud Platform, too. in response to the Kentik survey, 97 percent of respondents said their businesses use AWS, but 35 % also pointed out they actively use Azure too. Twenty-four p.c use AWS and Google Cloud Platform together.
also: What a hybrid cloud is within the 'multi-cloud era,' and why you may already have one
Annualized as-a-service run expense: $12.2 billion
IBM's cloud approach and its strategy to AI have an awful lot in general. huge Blue's plan is to enable customers to manage diverse techniques, features and providers and develop into the administration console. IBM wants to be part of your cloud atmosphere as well as aid you run it. In 2018, IBM launched OpenScale for AI, which is designed to manipulate diverse AI tools seemingly offered via the main cloud providers. IBM additionally launched multi-cloud equipment. suppose of IBM as the Switzerland of cloud adoption and computing services strategies.
The move with the aid of corporations to make use of varied public cloud providers is enjoyable and offers the purpose for IBM's acquisition of pink Hat for $34 billion. IBM has its personal public cloud and will convey every little thing from platform-as-a-service to analytics to Watson and even quantum computing through it, but the massive guess is that large Blue with pink Hat can make it a leading cloud administration participant. For its part, IBM is taking its core highbrow property -- Watson, AI administration, cloud integration -- and providing it through varied clouds.
The red Hat acquisition is a big gamble the farm movement by using IBM. It remains to be seen how the IBM and pink Hat cultures come together. On the shiny aspect, both corporations were hybrid cloud partners for years.
have to read
indeed, IBM CFO James Kavanaugh on the company's fourth quarter earnings conference call reiterated the crimson Hat reasoning and noted huge Blue is seeing greater deals for IBM Cloud private and its strategy to "hybrid open" cloud environments. Kavanaugh added:
Let me pause here to remind you of the price we see from the aggregate of IBM and purple Hat, which is all about accelerating hybrid cloud adoption. The customer response to the announcement has been overwhelmingly nice. They consider the vigor of this acquisition and the mixture of IBM and pink Hat capabilities in helping them flow beyond their initial cloud work to definitely transferring their company applications to the cloud. they are concerned concerning the cozy portability of statistics and workloads across cloud environments, about consistency in administration and security protocols across clouds and in heading off supplier lock-in. They consider how the combination of IBM and purple Hat will support them handle these considerations.
additionally: The AI, laptop studying, and records science conundrum: Who will control the algorithms?
IBM's as-a-provider profits run price exiting the fourth quarter was $12.2 billion to make it a powerful cloud provider, however now not similar to the likes of AWS and Azure nowadays. it is reasonably feasible that the suggestions of the entire significant cloud providers eventually converge.
the new hybrid and multi-cloud landscape can be one of the vital greater important issues to watch within the cloud wars for 2019.
here are some key gamers to consider:
VMware: It is part of the Dell applied sciences portfolio, and it has had average facts facilities within the fold for years. The business emerged as a virtualization dealer and then adopted every little thing from containers to OpenStack to something else emerged. perhaps, the most fulfilling circulate for VMware turned into its tight partnership with AWS. This hybrid cloud partnership is a win-win for both events and both businesses have endured to construct on their initial efforts. The partnership is so entertaining that VMware is assisting to deliver AWS on premises. To wit:
Of route, VMware also has its vRealize Suite, vCloud Air, VMware HCX, Cloud administration Platform, vSphere, and networking items.
Dell applied sciences and HPE: each of these carriers have distinctive items to function statistics centers and are plugging into cloud providers.
HPE's plan boils all the way down to multi-cloud, hybrid infrastructure that extends to the part.
and then, there may be Cisco, which by the use of acquisitions has built out a immense application portfolio. Cisco outlined a data middle anyplace vision that revolves round plugging its utility centric infrastructure (ACI) into numerous clouds. No count how you slice the hybrid cloud online game, the conclusion state is the same: distinctive suppliers and private infrastructure seamlessly linked. Cisco also has partnerships with Google Cloud. Kubernetes, Istio, and Apigee serve as the glue within the Cisco-Google effort.
while the hybrid cloud market was broadly panned as legacy providers cooking up new tips on how to promote hardware, the new multicloud world has more acceptance even among the many former upstarts who desired to turn the likes of IBM, VMware, Dell, and HPE into dinosaurs.
The SaaS market also highlights how vendors and their altering options and acquisition plans make cloud classification more complicated. within the 2018 edition of our cloud rankings, Oracle turned into lumped into the AWS, Azure, and GCP crowd largely since it changed into attempting to play in the IaaS market.
whereas CTO Larry Ellison nonetheless looks to be smitten by AWS, Oracle is practically a software- and database-as-a-carrier enterprise. possibly Oracle's efforts to automate the cloud and cook dinner up subsequent-gen infrastructure pay off, however for now, the company is in reality about application. Salesforce by means of the acquisition of MuleSoft has additionally changed its stripes a bit of and brought an integration spin to the cloud approach (and even a little bit of usual application licensing). SAP has grown into a large cloud participant and Workday has opened its ecosystem.
overlaying each SaaS player is past the scope of this overview, but there are a group of carriers that may well be known as SaaS+. These cloud provider providers extend into platforms and all of these companies have multiple SaaS products that may run your business.
Annual cloud functions and license help profits run rate: $26.four billion
ERP and HCM annualized profits: $2.6 billion
In Gartner's 2018 Magic Quadrant for IaaS, the research company narrowed the box to simply cloud organizations. Oracle made the cut. It would not be surprising if Oracle turned into reclassified in 2019 out of the infrastructure race.
Let's get real: Oracle is a SaaS issuer and there's no shame in that. in reality, Oracle is damn good on the SaaS video game and has every little thing covered from small- and mid-sized firms by the use of NetSuite to enormous groups migrating on-premise utility to the cloud.
but the actual differentiation with Oracle is its database. The enterprise has a large put in base, an independent database that aims to cast off grunt work and the potential to place its know-how on extra clouds beyond its personal. Oracle is pitching itself as a Cloud 2.0 participant.
For now, Oracle is a bit of obsessive about AWS. consider:
Andy Mendelsohn, executive vp of database server applied sciences at Oracle, said it's very early in the cloud migration of databases. "in the SaaS world it's a mature market where enterprise valued clientele have approved they can run HR and ERP in the cloud," he said. "Database in the cloud has very little adoption."
Mendelsohn stated what Oracle sees greater of is purchasers the usage of capabilities like Cloud at client and a private cloud strategy to relocating databases. Initiatives like Oracle's self reliant database may well be extra about a personal cloud approach, he said.
amongst smaller groups, databases are extra common within the cloud because there may be much less funding mandatory.
"The big battleground will revolve across the facts. it's the core asset at each enterprise accessible," he talked about.
Cloud at customer is part of how Oracle sees its multi-cloud method. Analysts have raised issues that Oracle may still run its application and databases on extra clouds.
Following Oracle's 2d quarter revenue in December, Stifel analyst John DiFucci referred to:
while we continue to suppose Oracle is neatly-located within the SaaS market, we stay more cautious around PaaS/IaaS, both in terms of appropriate-line profits and associated cap-ex implications.
while there's little doubt in our intellect that Oracle's installed base is extraordinarily comfy, we trust that a huge element of net new database workloads are going to non-Oracle systems (hyperscale solutions, NoSQL, open source, and many others).
We remain cautious on Oracle's IaaS efforts and support the idea of Oracle expanding help for other clouds.
Mendelson mentioned that Oracle has labored with diverse vendor thoughts throughout its historical past, so it's no longer a lot of a stretch to peer multi-cloud emerge over time.
Annual cloud profits run expense:$14 billion
revenue Cloud annual revenue run expense: $four billion
service Cloud annual profits run rate: $three.6 billion
Saleforce Platform & other annual profits run expense: $2.8 billion
advertising and marketing and Commerce Cloud annual profits run expense: $2 billion
Salesforce begun as a CRM business 20 years ago and has multiplied into every thing from integration to analytics to advertising to commerce. Woven all through the Salesforce clouds are add-ons equivalent to Einstein, an AI gadget.
readily put, Salesforce wants to be a digital transportation platform it really is focused on fiscal 2022 aim of income between $21 billion to $21 billion.
Most cloud carriers -- public, inner most, hybrid or otherwise -- will let you know the video game is capturing facts beneath management. Salesforce additionally sees the promise of being the statistics platform of checklist.
Enter Salesforce's customer 360. The master plan is to use consumer 360 to allow Salesforce purchasers to connect all their records into one view. The theory is never precisely common, however Salesforce's argument is that it might probably execute stronger and put the client at the middle of the facts universe.
Add it up, and Salesforce is becoming a platform bet for its clients. Salesforce co-CEO Keith Block pointed out the business is landing greater deals price $20 million or more and recently renewed a nine-determine win with a financial capabilities enterprise. Marc Benioff, co-CEO and chairman, spoke of that Einstein AI is being introduced into all the enterprise's clouds.
ought to read
Salesforce has also partnered well with the likes of Apple, IBM, Microsoft (in some areas), AWS, and Google Cloud.
The go-to-market method for Salesforce revolves round promoting dissimilar clouds and constructing industry particular purposes such because the business's fiscal services Cloud.
Block pointed out:
I've traveled around the globe assembly with more than a hundred CEOs and world leaders. The dialog is constant far and wide i am going. it be about digital transformation. it be about leveraging our expertise. or not it's about our culture, and it be about our values. This C-degree engagement is translating into more strategic relationships than ever.
For 2019, there is little on the radar -- short of a huge economic downturn -- that might derail Salesforce's momentum. sure, Oracle and SAP remain fierce rivals with the latter actively pitching its next-gen CRM equipment, but Salesforce is considered as a digital transformation engine. Microsoft is a different competitor value looking at, on account that it also wants to present a single view of the consumer. Dynamics 365 is becoming extra aggressive with Salesforce. With its advertising Cloud, Salesforce competes with Adobe. As Salesforce continues to expand so will its aggressive set.
greater on Salesforce:
Annual cloud subscriptions and aid revenue: €5 billion
Annual cloud income run rate: €5.64 billion
SAP has a sprawling cloud application enterprise that runs from ERP and HR to charges (Concur) as well as Ariba. The business is fundamental commercial enterprise application, however purchasers are migrating to the cloud. SAP's method rhymes with Oracle's method, but there's a key change: SAP will run on diverse clouds.
CEO invoice McDermott mentioned the SAP cloud partners on the enterprise's fourth quarter earnings name. "SAP has strong partnerships with Microsoft, Google, Amazon, Alibaba, and others to include this price creation probability," he stated. "shoppers can run on-premise, in a private cloud or within the public cloud. it be their choice."
The SAP cloud lineup carries right here:
SAP S/4HANA Cloud
SAP Cloud Platform, statistics Hub (which are hybrid plays)
SAP C/four HANA
business network application (Ariba, Concur, and Fieldglass)
within the end, SAP is a mixture of historically licensed software and cloud types. CEO bill McDermott additionally outlined some large increase dreams. For 2019, SAP is projecting cloud subscription and assist earnings between €6.7 to €7.0 billion.
Going ahead, SAP is projecting cloud subscription and aid salary of €8.6 to €9.1 billion. through 2023, SAP desires to triple cloud subscription and support earnings from the 2018 tally.
more on SAP:
Annual cloud revenue run fee: $three billion
Workday made its identify with human capital administration, elevated into financials and ERP, and is adding analytics by means of a sequence of acquisitions.
earlier than AWS became an Oracle obsession, Workday turned into a main goal of Larry Ellison's rants. those verbal barbs from Ellison became a tell that Workday become faring well.
Most of Workday's revenue derives from HCM, but the company is starting to sell financials along with it. In other phrases, Workday is making an attempt to improve that multi-cloud playbook that Salesforce has going. That pointed out, Workday additionally has a lot of runway for HCM. Workday hasl half of the Fortune 50 as shoppers and about forty percent of the Fortune 500.
The analytics enterprise for Workday is being developed by means of acquisition. Workday obtained Adaptive Insights, a business planning player, and will goal analytics workloads.
while Workday fared neatly on its own, the business became slow to expand its ecosystem and run on infrastructure from the public cloud giants. Workday has unfolded to allow shoppers to run on AWS and that's the reason a huge movement that could pay dividends sooner or later.
The enterprise also launched the Workday Cloud Platform, which allows purchasers to jot down applications inner of Workday by means of a group of utility programming interfaces. The Workday Cloud Platform, launched in 2017, makes its platform more flexible and open.
In 2019, which you can predict Workday to explore growth ito extra industries beyond schooling and executive. Healthcare can be an alternative for a broader effort.
Robynne Sisco, CFO of Workday, said at an investor convention in December:
in the event you think about expanding in terms of trade operational techniques, there is really lots that we might do going ahead. We could do retail. We may do hospitality. As of at this time, we've got got loads of issues we're engaged on. So we're staying the place we are. but trade does develop into very important when you focus on promoting financials.
Workday is also targeting more mid-sized organizations with Workday Launch, a set-payment, preconfigured utility package.
The aggressive set for Workday is Oracle and SAP for HCM and Financials. additionally watch Salesforce, which is a Workday associate and expertise foe in the future. an additional wild card for Workday will be Microsoft, which is integrating LinkedIn greater for HR analytics.
more on Workday:
greater on cloud management:
greater on supplier management:
extra on information superhighway of things:
more on cloud vs statistics center:
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Despite the wide selection of vendor-specific information technology security certifications, identifying which...
ones best suit your educational or career needs is fairly straightforward.
This guide to vendor-specific IT security certifications includes an alphabetized table of security certification programs from various vendors, a brief description of each certification and advice for further details.
Introduction: Choosing vendor-specific information technology security certifications
The process of choosing the right vendor-specific information technology security certifications is much simpler than choosing vendor-neutral ones. In the vendor-neutral landscape, you must evaluate the pros and cons of various programs to select the best option. On the vendor-specific side, it's only necessary to follow these three steps:
Inventory your organization's security infrastructure and identify which vendors' products or services are present.
Check this guide (or vendor websites, for products not covered here) to determine whether a certification applies to the products or services in your organization.
Decide if spending the time and money to obtain such credentials (or to fund them for your employees) is worth the resulting benefits.
In an environment where qualified IT security professionals can choose from numerous job openings, the benefits of individual training and certifications can be hard to appraise.
Many employers pay certification costs to develop and retain their employees, as well as to boost the organization's in-house expertise. Most see this as a win-win for employers and employees alike, though employers often require full or partial reimbursement for the related costs incurred if employees leave their jobs sooner than some specified payback period after certification.
There have been quite a few changes since the last survey update in 2015. The Basic category saw a substantial jump in the number of available IT security certifications due to the addition of several Brainbench certifications, in addition to the Cisco Certified Network Associate (CCNA) Cyber Ops certification, the Fortinet Network Security Expert Program and new IBM certifications.
Certifications from AccessData, Check Point, IBM and Oracle were added to the Intermediate category, increasing the total number of certifications in that category, as well. However, the number of certifications in the Advanced category decreased, due to several IBM certifications being retired.
Basic information technology security certifications
Brainbench basic security certificationsBrainbench offers several basic-level information technology security certifications, each requiring the candidate to pass one exam. Brainbench security-related certifications include:
Backup Exec 11d (Symantec)
Check Point FireWall-1 Administration
Check Point Firewall-1 NG Administration
NetBackup 6.5 (Symantec)
Source: Brainbench Information Security Administrator certifications
CCNA Cyber OpsPrerequisites: None required; training is recommended.
This associate-level certification prepares cybersecurity professionals for work as cybersecurity analysts responding to security incidents as part of a security operations center team in a large organization.
The CCNA Cyber Ops certification requires candidates to pass two written exams.
Source: Cisco Systems CCNA Cyber Ops
CCNA SecurityPrerequisites: A valid Cisco CCNA Routing and Switching, Cisco Certified Entry Networking Technician or Cisco Certified Internetwork Expert (CCIE) certification.
This credential validates that associate-level professionals are able to install, troubleshoot and monitor Cisco-routed and switched network devices for the purpose of protecting both the devices and networked data.
A person with a CCNA Security certification can be expected to understand core security concepts, endpoint security, web and email content security, the management of secure access, and more. He should also be able to demonstrate skills for building a security infrastructure, identifying threats and vulnerabilities to networks, and mitigating security threats. CCNA credential holders also possess the technical skills and expertise necessary to manage protection mechanisms such as firewalls and intrusion prevention systems, network access, endpoint security solutions, and web and email security.
The successful completion of one exam is required to obtain this credential.
Source: Cisco Systems CCNA Security
Check Point Certified Security Administrator (CCSA) R80Prerequisites: Basic knowledge of networking; CCSA training and six months to one year of experience with Check Point products are recommended.
Check Point's foundation-level credential prepares individuals to install, configure and manage Check Point security system products and technologies, such as security gateways, firewalls and virtual private networks (VPNs). Credential holders also possess the skills necessary to secure network and internet communications, upgrade products, troubleshoot network connections, configure security policies, protect email and message content, defend networks from intrusions and other threats, analyze attacks, manage user access in a corporate LAN environment, and configure tunnels for remote access to corporate resources.
Candidates must pass a single exam to obtain this credential.
Source: Check Point CCSA Certification
IBM Certified Associate -- Endpoint Manager V9.0Prerequisites: IBM suggests that candidates be highly familiar with the IBM Endpoint Manager V9.0 console. They should have experience taking actions; activating analyses; and using Fixlets, tasks and baselines in the environment. They should also understand patching, component services, client log files and troubleshooting within IBM Endpoint Manager.
This credential recognizes professionals who use IBM Endpoint Manager V9.0 daily. Candidates for this certification should know the key concepts of Endpoint Manager, be able to describe the system's components and be able to use the console to perform routine tasks.
Successful completion of one exam is required.
Editor's note: IBM is retiring this certification as of May 31, 2017; there will be a follow-on test available as of April 2017 for IBM BigFix Compliance V9.5 Fundamental Administration, Test C2150-627.
Source: IBM Certified Associate -- Endpoint Manager V9.0
IBM Certified Associate -- Security Trusteer Fraud ProtectionPrerequisites: IBM recommends that candidates have experience with network data communications, network security, and the Windows and Mac operating systems.
This credential pertains mainly to sales engineers who support the Trusteer Fraud product portfolio for web fraud management, and who can implement a Trusteer Fraud solution. Candidates must understand Trusteer product functionality, know how to deploy the product, and be able to troubleshoot the product and analyze the results.
To obtain this certification, candidates must pass one exam.
Source: IBM Certified Associate -- Security Trusteer Fraud Protection
McAfee Product SpecialistPrerequisites: None required; completion of an associated training course is highly recommended.
McAfee information technology security certification holders possess the knowledge and technical skills necessary to install, configure, manage and troubleshoot specific McAfee products, or, in some cases, a suite of products.
Candidates should possess one to three years of direct experience with one of the specific product areas.
The current products targeted by this credential include:
McAfee Advanced Threat Defense products
McAfee ePolicy Orchestrator and VirusScan products
McAfee Network Security Platform
McAfee Host Intrusion Prevention
McAfee Data Loss Prevention Endpoint products
McAfee Security Information and Event Management products
All credentials require passing one exam.
Source: McAfee Certification Program
Microsoft Technology Associate (MTA)Prerequisites: None; training recommended.
This credential started as an academic-only credential for students, but Microsoft made it available to the general public in 2012.
There are 10 different MTA credentials across three tracks (IT Infrastructure with five certs, Database with one and Development with four). The IT Infrastructure track includes a Security Fundamentals credential, and some of the other credentials include security components or topic areas.
To earn each MTA certification, candidates must pass the corresponding exam.
Source: Microsoft MTA Certifications
Fortinet Network Security Expert (NSE)Prerequisites: Vary by credential.
The Fortinet NSE program has eight levels, each of which corresponds to a separate network security credential within the program. The credentials are:
NSE 1 -- Understand network security concepts.
NSE 2 -- Sell Fortinet gateway solutions.
NSE 3 (Associate) -- Sell Fortinet advanced security solutions.
NSE 4 (Professional) -- Configure and maintain FortiGate Unified Threat Management products.
NSE 5 (Analyst) -- Implement network security management and analytics.
NSE 6 (Specialist) – Understand advanced security technologies beyond the firewall.
NSE 7 (Troubleshooter) -- Troubleshoot internet security issues.
NSE 8 (Expert) -- Design, configure, install and troubleshoot a network security solution in a live environment.
NSE 1 is open to anyone, but is not required. The NSE 2 and NSE 3 information technology security certifications are available only to Fortinet employees and partners. Candidates for NSE 4 through NSE 8 should take the exams through Pearson VUE.
Source: Fortinet NSE
Symantec Certified Specialist (SCS)This security certification program focuses on data protection, high availability and security skills involving Symantec products.
To become an SCS, candidates must select an area of focus and pass an exam. All the exams cover core elements, such as installation, configuration, product administration, day-to-day operation and troubleshooting for the selected focus area.
As of this writing, the following exams are available:
Exam 250-215: Administration of Symantec Messaging Gateway 10.5
Exam 250-410: Administration of Symantec Control Compliance Suite 11.x
Exam 250-420: Administration of Symantec VIP
Exam 250-423: Administration of Symantec IT Management Suite 8.0
Exam 250-424: Administration of Data Loss Prevention 14.5
Exam 250-425: Administration of Symantec Cyber Security Services
Exam 250-426: Administration of Symantec Data Center Security -- Server Advanced 6.7
Exam 250-427: Administration of Symantec Advanced Threat Protection 2.0.2
Exam 250-428: Administration of Symantec Endpoint Protection 14
Exam 250-513: Administration of Symantec Data Loss Prevention 12
Source: Symantec Certification
Intermediate information technology security certifications
AccessData Certified Examiner (ACE)Prerequisites: None required; the AccessData BootCamp and Advanced Forensic Toolkit (FTK) courses are recommended.
This credential recognizes a professional's proficiency using AccessData's FTK, FTK Imager, Registry Viewer and Password Recovery Toolkit. However, candidates for the certification must also have moderate digital forensic knowledge and be able to interpret results gathered from AccessData tools.
To obtain this certification, candidates must pass one online exam (which is free). Although a boot camp and advanced courses are available for a fee, AccessData provides a set of free exam preparation videos to help candidates who prefer to self-study.
The certification is valid for two years, after which credential holders must take the current exam to maintain their certification.
Source: Syntricate ACE Training
Cisco Certified Network Professional (CCNP) Security Prerequisites: CCNA Security or any CCIE certification.
This Cisco credential recognizes professionals who are responsible for router, switch, networking device and appliance security. Candidates must also know how to select, deploy, support and troubleshoot firewalls, VPNs and intrusion detection system/intrusion prevention system products in a networking environment.
Successful completion of four exams is required.
Source: Cisco Systems CCNP Security
Check Point Certified Security Expert (CCSE)Prerequisite: CCSA certification R70 or later.
This is an intermediate-level credential for security professionals seeking to demonstrate skills at maximizing the performance of security networks.
A CCSE demonstrates a knowledge of strategies and advanced troubleshooting for Check Point's GAiA operating system, including installing and managing VPN implementations, advanced user management and firewall concepts, policies, and backing up and migrating security gateway and management servers, among other tasks. The CCSE focuses on Check Point's VPN, Security Gateway and Management Server systems.
To acquire this credential, candidates must pass one exam.
Source: Check Point CCSE program
Cisco Cybersecurity SpecialistPrerequisites: None required; CCNA Security certification and an understanding of TCP/IP are strongly recommended.
This Cisco credential targets IT security professionals who possess in-depth technical skills and knowledge in the field of threat detection and mitigation. The certification focuses on areas such as event monitoring, event analysis (traffic, alarm, security events) and incident response.
One exam is required.
Source: Cisco Systems Cybersecurity Specialist
Certified SonicWall Security Administrator (CSSA)Prerequisites: None required; training is recommended.
The CSSA exam covers basic administration of SonicWall appliances and the network and system security behind such appliances.
Classroom training is available, but not required to earn the CSSA. Candidates must pass one exam to become certified.
Source: SonicWall Certification programs
EnCase Certified Examiner (EnCE)Prerequisites: Candidates must attend 64 hours of authorized training or have 12 months of computer forensic work experience. Completion of a formal application process is also required.
Aimed at both private- and public-sector computer forensic specialists, this certification permits individuals to become certified in the use of Guidance Software's EnCase computer forensics tools and software.
Individuals can gain this certification by passing a two-phase exam: a computer-based component and a practical component.
Source: Guidance Software EnCE
EnCase Certified eDiscovery Practitioner (EnCEP)Prerequisites: Candidates must attend one of two authorized training courses and have three months of experience in eDiscovery collection, processing and project management. A formal application process is also required.
Aimed at both private- and public-sector computer forensic specialists, this certification permits individuals to become certified in the use of Guidance Software's EnCase eDiscovery software, and it recognizes their proficiency in eDiscovery planning, project management and best practices, from legal hold to file creation.
EnCEP-certified professionals possess the technical skills necessary to manage e-discovery, including the search, collection, preservation and processing of electronically stored information in accordance with the Federal Rules of Civil Procedure.
Individuals can gain this certification by passing a two-phase exam: a computer-based component and a scenario component.
Source: Guidance Software EnCEP Certification Program
IBM Certified Administrator -- Security Guardium V10.0Prerequisites: IBM recommends basic knowledge of operating systems and databases, hardware or virtual machines, networking and protocols, auditing and compliance, and information security guidelines.
IBM Security Guardium is a suite of protection and monitoring tools designed to protect databases and big data sets. The IBM Certified Administrator -- Security Guardium credential is aimed at administrators who plan, install, configure and manage Guardium implementations. This may include monitoring the environment, including data; defining policy rules; and generating reports.
Successful completion of one exam is required.
Source: IBM Security Guardium Certification
IBM Certified Administrator -- Security QRadar Risk Manager V7.2.6Prerequisites: IBM recommends a working knowledge of IBM Security QRadar SIEM Administration and IBM Security QRadar Risk Manager, as well as general knowledge of networking, risk management, system administration and network topology.
QRadar Risk Manager automates the risk management process in enterprises by monitoring network device configurations and compliance. The IBM Certified Administrator -- Security QRadar Risk Manager V7.2.6 credential certifies administrators who use QRadar to manage security risks in their organization. Certification candidates must know how to review device configurations, manage devices, monitor policies, schedule tasks and generate reports.
Successful completion of one exam is required.
Source: IBM Security QRadar Risk Manager Certification
IBM Certified Analyst -- Security SiteProtector System V3.1.1Prerequisites: IBM recommends a basic knowledge of the IBM Security Network Intrusion Prevention System (GX) V4.6.2, IBM Security Network Protection (XGS) V5.3.1, Microsoft SQL Server, Windows Server operating system administration and network security.
The Security SiteProtector System enables organizations to centrally manage their network, server and endpoint security agents and appliances. The IBM Certified Analyst -- Security SiteProtector System V3.1.1 credential is designed to certify security analysts who use the SiteProtector System to monitor and manage events, monitor system health, optimize SiteProtector and generate reports.
To obtain this certification, candidates must pass one exam.
Source: IBM Security SiteProtector Certification
Oracle Certified Expert, Oracle Solaris 10 Certified Security AdministratorPrerequisite: Oracle Certified Professional, Oracle Solaris 10 System Administrator.
This credential aims to certify experienced Solaris 10 administrators with security interest and experience. It's a midrange credential that focuses on general security principles and features, installing systems securely, application and network security, principle of least privilege, cryptographic features, auditing, and zone security.
A single exam -- geared toward the Solaris 10 operating system or the OpenSolaris environment -- is required to obtain this credential.
Source: Oracle Solaris Certification
Oracle Mobile SecurityPrerequisites: Oracle recommends that candidates understand enterprise mobility, mobile application management and mobile device management; have two years of experience implementing Oracle Access Management Suite Plus 11g; and have experience in at least one other Oracle product family.
This credential recognizes professionals who create configuration designs and implement the Oracle Mobile Security Suite. Candidates must have a working knowledge of Oracle Mobile Security Suite Access Server, Oracle Mobile Security Suite Administrative Console, Oracle Mobile Security Suite Notification Server, Oracle Mobile Security Suite Containerization and Oracle Mobile Security Suite Provisioning and Policies. They must also know how to deploy the Oracle Mobile Security Suite.
Although the certification is designed for Oracle PartnerNetwork members, it is available to any candidate. Successful completion of one exam is required.
Source: Oracle Mobile Security Certification
RSA Archer Certified Administrator (CA)Prerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.
Dell EMC offers this certification, which is designed for security professionals who manage, administer, maintain and troubleshoot the RSA Archer Governance, Risk and Compliance (GRC) platform.
Candidates must pass one exam, which focuses on integration and configuration management, security administration, and the data presentation and communication features of the RSA Archer GRC product.
Source: Dell EMC RSA Archer Certification
RSA SecurID Certified Administrator (RSA Authentication Manager 8.0)Prerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.
Dell EMC offers this certification, which is designed for security professionals who manage, maintain and administer enterprise security systems based on RSA SecurID system products and RSA Authentication Manager 8.0.
RSA SecurID CAs can operate and maintain RSA SecurID components within the context of their operational systems and environments; troubleshoot security and implementation problems; and work with updates, patches and fixes. They can also perform administrative functions and populate and manage users, set up and use software authenticators, and understand the configuration required for RSA Authentication Manager 8.0 system operations.
Source: Dell EMC RSA Authentication Manager Certification
RSA Security Analytics CAPrerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.
This Dell EMC certification is aimed at security professionals who configure, manage, administer and troubleshoot the RSA Security Analytics product. Knowledge of the product's features, as well the ability to use the product to identify security concerns, are required.
Candidates must pass one exam, which focuses on RSA Security Analytics functions and capabilities, configuration, management, monitoring and troubleshooting.
Source: Dell EMC RSA Security Analytics
Advanced information technology security certifications
CCIE SecurityPrerequisites: None required; three to five years of professional working experience recommended.
Arguably one of the most coveted certifications around, the CCIE is in a league of its own. Having been around since 2002, the CCIE Security track is unrivaled for those interested in dealing with information security topics, tools and technologies in networks built using or around Cisco products and platforms.
The CCIE certifies that candidates possess expert technical skills and knowledge of security and VPN products; an understanding of Windows, Unix, Linux, network protocols and domain name systems; an understanding of identity management; an in-depth understanding of Layer 2 and 3 network infrastructures; and the ability to configure end-to-end secure networks, as well as to perform troubleshooting and threat mitigation.
To achieve this certification, candidates must pass both a written and lab exam. The lab exam must be passed within 18 months of the successful completion of the written exam.
Source: Cisco Systems CCIE Security Certification
Check Point Certified Managed Security Expert (CCMSE)Prerequisites: CCSE certification R75 or later and 6 months to 1 year of experience with Check Point products.
This advanced-level credential is aimed at those seeking to learn how to install, configure and troubleshoot Check Point's Multi-Domain Security Management with Virtual System Extension.
Professionals are expected to know how to migrate physical firewalls to a virtualized environment, install and manage an MDM environment, configure high availability, implement global policies and perform troubleshooting.
Source: Check Point CCMSE
Check Point Certified Security Master (CCSM)Prerequisites: CCSE R70 or later and experience with Windows Server, Unix, TCP/IP, and networking and internet technologies.
The CCSM is the most advanced Check Point certification available. This credential is aimed at security professionals who implement, manage and troubleshoot Check Point security products. Candidates are expected to be experts in perimeter, internal, web and endpoint security systems.
To acquire this credential, candidates must pass a written exam.
Source: Check Point CCSM Certification
Certified SonicWall Security Professional (CCSP)Prerequisites: Attendance at an advanced administration training course.
Those who achieve this certification have attained a high level of mastery of SonicWall products. In addition, credential holders should be able to deploy, optimize and troubleshoot all the associated product features.
Earning a CSSP requires taking an advanced administration course that focuses on either network security or secure mobile access, and passing the associated certification exam.
Source: SonicWall CSSP certification
IBM Certified Administrator -- Tivoli Monitoring V6.3Prerequisites: Security-related requirements include basic knowledge of SSL, data encryption and system user accounts.
Those who attain this certification are expected to be capable of planning, installing, configuring, upgrading and customizing workspaces, policies and more. In addition, credential holders should be able to troubleshoot, administer and maintain an IBM Tivoli Monitoring V6.3 environment.
Candidates must successfully pass one exam.
Source: IBM Tivoli Certified Administrator
Master Certified SonicWall Security Administrator (CSSA)The Master CSSA is an intermediate between the base-level CSSA credential (itself an intermediate certification) and the CSSP.
To qualify for Master CSSA, candidates must pass three (or more) CSSA exams, and then email firstname.lastname@example.org to request the designation. There are no other charges or requirements involved.
Source: SonicWall Master CSSA
Remember, when it comes to selecting vendor-specific information technology security certifications, your organization's existing or planned security product purchases should dictate your options. If your security infrastructure includes products from vendors not mentioned here, be sure to check with them to determine if training or certifications on such products are available.
About the author:Ed Tittel is a 30-plus year IT veteran who's worked as a developer, networking consultant, technical trainer, writer and expert witness. Perhaps best known for creating the Exam Cram series, Ed has contributed to more than 100 books on many computing topics, including titles on information security, Windows OSes and HTML. Ed also blogs regularly for TechTarget (Windows Enterprise Desktop), Tom's IT Pro and GoCertify.
On Tuesday, I attended the annual DMP Owners Forum, which is “one the ways we show our gratitude to our dealers,” Jon Adams, DMP dealer development manager, told a room full of DMP’s top 100 dealers.
This year’s speakers included Major Gen. (Ret.) Vincent Boles, who shared the wisdom he has gained throughout his military career, as well as some of his views on what makes a true leader. Boles gave out his book—4-3-2-1 Leadership: What America’s Sons and Daughters Taught Me on the Road from Second Lieutenant to Two-Star General—to all attendees. The other featured speaker was former Southwest Airlines senior level leader, Jason Young, author of the books The Culturetopia Effect and Servicetopia.
Attendees also learned how DMP is giving dealers access to new markets through a variety of new platforms, including DMP’s CompanyStore, which enables dealers to participate in the DIY marketplace; Secura, a new high-volume residential dealer program; OnDemand Monitoring, a new revenue generator for dealers to offer to consumers that don’t want to sign long term contracts; and new avenues in home automation, including integration with AppleTV, Amazon Echo and Google Home.
DMP executive management also featured sessions on new technology that will be available this summer, including previews of the DMP’s Gunshot Detector that goes on Existing DMP XR Series panels and DMP’s new Doorbell Camera, which Mark Hillenburg, DMP’s executive director of marketing, said is “deeply integrated” and will “provide new highly sought after functionality to the existing DMP Virtual Keypad, App and control panel family."
Jeff Britton, DMP’s VP of product design, also walked attendees through DMP’s Tech App Platform, which was “developed to save time on new installs and service calls and really to eliminate some of the service calls you are having to make today. The platform will continue to grow because we feel there are a lot of things that your techs should be able to do right from their phone or their tablet.”
On Wednesday, I began my day at Axis Communications’ 10th annual press breakfast. With the theme of “The Magic of IoT,” Fredrik Nilsson, VP Americas, and Martin Gren, founder, who were both dressed as magicians—you gotta love these guys!—talked about how the company plans to bring the same innovation and “magic” that it brought to camera technology to other products, such as its Network Speakers, which make up an integrated audio system that is ideal for retail settings. Axis also teamed up with Cognimatics to develop analytic capabilities for its True View People Counter, which is also ideal for retail environments, providing valuable business intelligence data.
Gren also provided a preview of its newest technology—the AXIS D2050-VE Network Radar Detector, an outdoor motion detector with radar technology that can provide cost-efficient perimeter protection and decrease false alarms. The Company is also previewing at ISC West a selection of products that will be launched later this year, including new high resolution fixed domes in AXIS M30 Series, AXIS P32 Series, and AXIS Q35 Series. Axis also unveiled its AXIS FA Series with modular cameras for highly discreet, cost-efficient video surveillance, and three new additions to AXIS P13 Series that offer 4K resolution in full frame rate and that enable coverage of large areas with high image detail.
Following the breakfast I headed to the show floor, which was abuzz with high traffic and early indicators point to a record year in terms of attendance for this year’s show.
My first booth visit was at Legrand, a global specialist in electrical and digital building infrastructures. Manny Linhares, director of strategy, IoT, told me about Eliot, a Legrand global IoT program, that “brings the promise of interoperability, providing the building blocks and infrastructure to enable IoT and bring connectivity to where it is needed.”
Moving to the Qolsys showcase room, I was able to test drive the company’s second generation panel, which is sleeker and more powerful with some very cool new capabilities. Kevin Woodworth, director of technical account management, pointed out that the panel is the culmination of “all of the lessons we learned from our first panel, and what we learned from dealer feedback.” The panel has a 7-inch HD touchscreen with built-in 5MP camera and multiple wireless radios, as well as LTE connectivity, advanced encryption, a built-in router, a glass break detector, dual path connectivity and Bluetooth disarming, to name just a few of the upgrades.
Over at the FLIR Systems booth, I was given a demo of the FLIR United VMS 8.0, the latest version of the company’s comprehensive, enterprise-level video management solution for managing video security operations. The company introduced three high-performance security cameras, including the FLIR PT-Series HD thermal and visible camera system, the FLIR Quasar 4K fixed box camera, and the FLIR Ariel 3MP (3-megapixel) corner camera. All three cameras integrate with FLIR United VMS 8.0 and expand the company’s end-to-end line of security solutions. I also got a demo of the company’s Cameleon command and control platform.
At the Interlogix booth, the company was highlighting TruVision Navigator 7, the latest release of its popular video management software. TruVision Navigator 7 now works seamlessly with Interlogix TruPortal access control systems and IFS network switches, allowing end users to manage their entire security system from one single, easy-to-use interface.
This year’s ASSA ABLOY Press Event focused on “Security in the IoT Age,” and Martin Huddart, president, looked at how IoT will affect security. He aptly pointed out, “We are producing data, not products today,” noting that the key as we move forward as an industry is “bringing all these devices together.”
Next, I caught up with Denis Hebert, president, Feenics, a provider of cloud-based access control solutions. The company launched its enterprise Keep by Feenics platform that delivers scalability, flexibility and advanced security. The new cloud-based access control as service (ACaaS) platform integrates native visitor management, and incorporates RESTful API that dramatically simplifies integrating complementary systems plus connecting Keep to applications outside of the organization. Built specifically for the cloud and hosted by Amazon Web Services, Keep significantly minimizes costs through simple, maintenance-free upgrades and patches.
At the LifeSafety Power booth, Joe Holland, vice president of engineering, gave me a glimpse into how the company continues to “innovate the category of power,” with new predictive analytics and critical reporting capabilities. The company announced a breakthrough in connecting intelligent power management analytics to leading software manufacturers directly through Authentic Mercury Security hardware. “This truly enhances and expands the potential for systems integrators to offer remote power management to customers who will benefit from predictive analysis and detailed reporting on the health and well-being of their solutions,” said Holland.
I also met with Glen L. Smith, director, dealer operations, ADT, who told me about the great strides the ADT Dealer Program has made in the past year alone. In the area of support for dealers, the company went from a net promoter score of -9 to 76 in just 18 months. How did they do this? “We asked our dealers what was broken,” said Smith, who noted that response time was a big issue for dealers. In response to this concern, Smith said they went from a two-hour hold time to a zero hold time in just one year.
At the Bosch Security Systems booth, the company featured a completely new portfolio of IP cameras and video analytics that extend surveillance beyond security, services that create recurring monthly revenue opportunities for dealers, and an all-in-one wireless multi-sensor that can be configured as a door/window contact, water or tilt sensor. Bosch also introduced In-Store Analytics, a solution to provide retailers with valuable insights on store traffic for improving operations, customer engagement and sales.
At the Alarm.com booth, Brian Lohse, director, commercial sales, talked about the company’s strategy to take what it has been doing on the residential side and bring that to the SMB space. On the residential side, the company’s open platform continues to expand integrations with a broad range of devices to help its dealer partners extend their footprint in the smart home. Alarm.com has also extended 4G LTE communications capabilities. In addition, Alarm.com highlighted its Business Intelligence service that helps its dealer partners lower attrition by analyzing data points.
Next, I caught up with Jeff Whitney, VP of marketing for Arecont Vision, who went over some of the big announcements for the company at the show, including Arecont Vision SNAPstream bandwidth reduction technology that supports multiple new and existing megapixel cameras; SurroundVideo Omni G3 Omnidirectional multi-sensor cameras with remote setup; Arecont Vision Compact MicroBullet indoor/outdoor, day/night megapixel camera; and Arecont Vision MicroDome G2 with Integrated IR indoor/outdoor day/night ultra-low profile megapixel camera.
At the Pelco by Schneider Electric booth, Sharad Shekhar, CEO, Pelco SVP, video line of business, and Diane Feliciano, VP, global marketing, spoke about how the company has spent the last 12-18 months “transforming and repositioning the company” for the future. “We have been making changes across the entire organization for the last couple of years, from technology developments to new sales, support and operations programming,” said Feliciano. Pelco also showcased several new and enhanced products and systems, including its VideoXpert Video Management System (VMS); Sarix Enhanced IP Cameras with preloaded analytics on every model; ExSite Enhanced Explosion-Proof Cameras; and Optera Panoramic Multi-Sensor Cameras.
I finished my day with a visit to the Altronix booth, where Kirby Han, art director, took me through the company’s latest upgrades and new products, including its new NetWay Spectrum Fiber Solutions, its eBridge 800E EoC Receiver with Integral PoE Switch and its expanded NetWay Line with new managed midspans and endspans.
I started day three at the Allegion Trends Talk breakfast, where I was able to speak with Rob Martens, futurist and VP, strategy & partnerships, about how the company is leveraging the latest technologies to provide the best solutions for customers. “I am the tip of the spear when it comes to new technology,” he said. “I create the chaos that the company has to deliver on.” Product wise, the company’s Engage platform is expanding to include many more products, “so that level of connectivity is now getting rolled out and becoming a reality.”
At the Genetec booth, I spoke with Andrew Elvish, VP, marketing and product management, about the success of the company’s Mission Control system, which he said is “a game changer,” as the decision support system provides organizations with heightened levels of situational intelligence, visualization, and complete incident management capabilities. He also pointed to how the company’s Retail Intelligence application provides business intelligence and operational efficiencies. The company also highlighted the latest capabilities of its Synergis access control system, part of its Security Center unified offering.
At the AMAG Technology booth, I met company president Kurt Takahashi, and spoke with Kim Rahfaldt, public relations manager. The company unveiled Symmetry CONNECT, its new policy-based identity management system that delivers an easy to use, automated software platform to manage employee, contractor and visitor identities, satisfy regulatory audit and compliance requirements and reduce the administrative costs of the security team. When used with Symmetry Access Control, organizations have a robust identity management system that utilizes data to secure people, property and assets, and automates business processes for better operational efficiency.
At the HID Global booth, I spoke with Anthony Petrucci, director of global public relations and corporate communications, about the company’s new indoor Location Services for workforce optimization, which won the SIA New Product Showcase award. The Location Services provide organizations with visibility into the location of their workforce in a facility, making it possible to analyze room usage for better building management and increased operational efficiency. He also spoke about how the company is leveraging Bluetooth low energy (BLE) for new and emerging applications in the connected environment, as well as the role of mobile access, advanced smart card technology and biometrics in the company’s overall strategy.
At the Milestone booth, I spoke with Courtney Dillon Pederson, communications manager, about the company’s strategic alliance with Lenel, which will begin selling Milestone Systems Video Management Software (VMS) solutions directly through the Lenel Value Added Reseller (VAR) channel in North America. “We are really excited about this partnership and believe this is a great combination,” she said, noting that this alliance will reduce the total cost of ownership for users.
I next visited the Eagle Eye Systems/Brivo booth, and sat down with Dean Drako, president and CEO for Eagle Eye, who shared his views on the “continued adoption of cloud.” He also talked about the technology partnership with Hikvision to deliver customers a seamless and cybersecure cloud video surveillance solution. Eagle Eye also highlighted that is has added Camera Cyber Lockdown to all its products, which blocks cameras from communicating with the Internet, stops them from being attacked and compromised. Drako also spoke about the company’s implementation of two-factor authentication, which “will be the standard for the industry moving forward.”
At the IDIS booth, I was able to sit down with company president and COO Albert Ryu, who shared his views on how the company is poised to leverage technology to provide the customized solutions for customers. He also spoke about how the company, which is celebrating 20 years, is “bringing AI to security.” On the product side, the company featured H.265 IPC/NVR products, including the new IDIS 12MP Super Fisheye Camera. Also featured were new low light and long distance solutions, and end-user focused enhancements to the company’s award-winning PTZ tracking controls, IDIS Smart UX Controls v2.0 and retail analytics/business intelligence suite IDIS VA in the Box. The company also highlighted its powerful 64-channel IDIS DR-8364 NVR, which delivers enterprise-level performance at an NVR price. Moving over to the Hanwha Techwin booth, Miguel Lazatin, director of product and channel marketing, North America, walked me through all of the new features and capabilities of the Wisenet 5 chip, which was unveiled recently. The new chip powers the Wisenet X series, a new product line that features 27 models split up between 2MP and 5MP camera lines. Features include 150dB WDR performance and clear images in extreme low light conditions, convenient USB port is also available for easy setup and installation, as well as license-free audio and video analytics, dual SD card slot for increased onboard storage and image stabilization using gyro sensors. The company also announced that it is investing $100 million to create a security-only manufacturing facility in Vietnam.
Next, Dahua product marketing manager Jennifer Hackenburg, gave me a tour of the booth, showing me how the company is embracing “deep learning,” pointing out that the company is “ahead of the curve” in leveraging all of the enhanced capabilities that deep learning can provide. The company announced that it is working with NVIDIA to bring artificial intelligence (AI) functionality to its next-generation deep learning products. Equipped with NVIDIA GPUs, the Dahua DeepSense advanced high-capacity video analytics server provides deep learning capabilities. The technology delivers a powerful, scalable method of extracting rich metadata and processing structural data to deliver fast and accurate analytics. Dahua also announced that Movidius’ Myriad 2 Vision Processing Unit (VPU) technology will power select Dahua video surveillance cameras with advanced intelligence functions that train the devices to gather, analyze, and retain information much like the human brain.
I next visited with Jim Hoffpauir, president, Zenitel, at the Vingtor Stentofon booth. He showed me how the company’s Turbine Intercom Station can provide a multitude of solutions, in any setting, from schools to airports to military and government applications. He also talked about his dedication to educating customers on how to pick the right system, and he created a scorecard to follow. He noted that it is important to have three key features—intelligibility, interoperability and the “ilities,” which relates to “high availability, scalability, defensibility and maintainability.”
At the Tyco-Johnson Controls booth, I spoke with Roger Barlow, senior director, product management, TycoSP about a number of new products across its intrusion, access control and video divisions, and how the company is benefitting from the “synergies between Tyco and Johnson Controls,” he said. He also showed the DSC iotega, the company’s new innovative security and lifestyle management platform. A full-featured security technology, iotega facilitates home automation enhancements and add-ons via software apps. The company also announced its SG System 5 now supports PSTN line cards on the SG-System 5 receiver to give central stations the flexibility to monitor both IP and PSTN alarm signals, and how its EntraPass Go Support for Apple Watch is the “industry’s first Apple Watch mobile credential that allows card holders to use the watch as a mobile access control credential."
At the Sureview Sytems booth, Simon Morgan, chief technology officer, gave me a demo SureView PSIM Solutions, which he pointed out, “improve security, optimize operations and reduce costs. He showed me how the Immix CC Platform delivers more integrations, easy deployment and simple operation. He said SureView Immix CC Simplifies PSIM deployment and operation, featuring “intuitive UI, more integrations and unique architecture, which deliver unprecedented ease of operation and versatility.”
Next, I visited Ditek, a surge protection company that works closely with the security industry to protect vital systems and equipment from being damaged by power surges, saving money in the process. Jorge Andino, field sales engineer, pointed out that the company does this by providing a site survey for each project, giving that customer the right surge protection equipment to meet their needs. “Our surge protection equipment acts as the sacrificial lamb, preventing costly damage to the equipment.”
I finished my day speaking with Rick Caruthers, executive VP, Galaxy Control Systems, who told me about the company’s new announcement that is “committing resources and manpower to providing cloud solutions to our customers,” he said. The Galaxy Cloud Concierge solution is a complete turnkey, cloud-based, fully hosted and managed access control and monitoring solution that includes professional 24/7 management and supports industry standard access technologies.
On Friday I started the day at the Morse Watchmans booth speaking with George Lawson, account executive, and Joseph Granitto, COO, about the company’s key control and access management security systems, which are getting smarter and safer with a lot more functionality. “We take feedback from customers to add new features and make our products easier to use,” said Lawson. In addition to an improved motherboard powering its systems, the company is unveiling a new enterprise-based software system. And its Asset Watcher, which the company tested exhaustively over the past year, is set to come out soon as well.
At the Pivot3 booth, I spoke with Brandon Reich, surveillance business leader, about the company’s strategic original equipment manufacturer (OEM) relationship with Intelligent Security Systems (ISS), an innovator in the development of advanced video management and video analytics software. Under the agreement, ISS will license the Pivot3 hyperconverged infrastructure (HCI) platform and integrate it with ISS video management software (VMS) to supply more robust security intelligence and video storage options to customers. “We are really excited about that partnership,” said Reich. “We can provide a great solution set together.”
At the Eizo booth, I spoke with Keisuke Akiba, product and marketing manager, and Brian Cote, about the company’s security and surveillance monitoring solutions. The IP decoding monitors come equipped with visibility enhancement technology for improving the clarity of video footage in real time. Akiba demonstrated the multi-monitor flexibility and showed me the 4k IPS 31.5-inch monitor with 3840 x 2160 native resolution.
Over at the Boon Edam booth, Tracie Thomas, marketing manager, gave me an overview of the company’s many entry solutions, as well as news on the company’s expanding sales and customer service staff to support record sales growth. The company also announced the expansion of its product-training schedule, with more programs and locations. And, soon, Boon Edam will offer its revolving door specifications on the ARCOM MasterSpec platform, which is widely used by architect and design firms in North America for commercial buildings.
At the 3xLOGIC booth, Suzi Abell, tradeshow and events manager, shared show news, including the company’s new integrated, hosted video and access control solution for the SMB market and the company’s partnership with Bold Technologies to offer an advanced video solution. The companies recently completed integration of Bold’s ManitouNEO with the 3xLOGIC VIGIL video platform, which supports cloud-managed video. The company also announced the release of a new multi-sensor camera and updated VIGIL software.
At the Panasonic booth, Charlie Hare, national category manger, security and evidence management solutions, walked me through some of the company’s big announcements at the show, including the company’s expanded portfolio of i-PRO Extreme Surveillance Technology and its new i-PRO Extreme PTZ Camera with Advanced Analytics, as well as its latest video surveillance solutions. The i-PRO features a new chip set that produces “amazing picture quality,” said Hare.
Over at the ReconaSense booth, Clayton Brown, product manager, described the company’s next-generation situational awareness platform, which provides “the tools to perform real-time critical analysis,” he said. John Carter, the CTO of ReconaSense, is a former NASA engineer. The software leverages the IoT and big data with access control and video analytics to drive “proactive response” across diverse systems. By connecting the dots and alerting operators of suspicious events, the technology facilitates better decision-making and optimal resource allocation.
My final booth visit was over at NVIDIA, which was showcasing some of its latest IVA-related, AI technology for smart and safe cities, featuring many partners such as IBM, Hikvision and Dahua. Deepu Talla, VP/GM, autonomous machines, showed me how the company’s GPU computing is not only powering its many partners but “driving the latest applications for safety and security in AI cities,” he said, including public safety, traffic management, behavior analysis, video analytics, anomaly detection, facial recognition, fast forensics, parking management and robotics.
NOTE: In addition to daily reports, look for ssnTVnews video interviews from the show floor, including my video interviews with Bill Bozeman, president and CEO, PSA Security Network; Dan Moceri, executive chairman and founder, and Ken Lochiatto, president and CEO, Convergint Technologies; Maureen Lally, VP of marketing, TycoIS; Richard Tampier, senior director, sales and product strategy, Red Hawk Fire & Security; Craig Layers, senior VP. sales and marketing, ADS Security; and Jon Cropley, principal analyst, video vurveillance, IHS Markit.
This is the fourth in HBR’s series of interviews with some of the world’s recognized leaders—individuals who have led not a company but a country. Each leader illuminates something different about the subject of leadership: the quality of thinking, the sense of responsibility, the style of management. The qualities of the individuals vary, in part as a reflection of the times in which they served, in part as an illustration of the values and approaches each brought to the task of managing some of the world’s largest and most complex organizations.
In 1976, Jimmy Carter—farmer, businessman, former naval officer, Georgia state senator and governor, author, and church leader—was elected president of the United States. With the memory of Watergate still fresh in the public’s mind, President Carter appealed to voters by calling for honesty and integrity in government—the need for basic values guiding the country’s leaders.
While in office, President Carter successfully championed a long and comprehensive legislative agenda, including passage of a national energy policy, deregulation of transportation industries and banking, and civil service reform. President Carter also negotiated a historic peace agreement between Israel and Egypt, established diplomatic relations with China, concluded the SALT II treaty, and gained ratification of the Panama Canal treaty. During his administration, the country was tested by an inflation-fanning oil embargo and the taking of American hostages in Iran. Both events gave rise to a feeling of American vulnerability to outside forces.
Since leaving office, President Carter has continued to write books, lecture, teach, and contribute his services to community work.
HBR: What makes a person a leader?
Jimmy Carter: The ability to accommodate the pressures of a competitive world is one of the prerequisites to success. During the difficult years of working one’s way to the top, leadership qualities are tested. There may be tens of thousands of people who have the ambition to be president of the United States, or president of IBM, or of General Motors. But you don’t inherit the presidency of a democratic nation or any of these other positions of leadership. Only a few individuals have the capacity to meet the competitive test.
What qualities determine success?
The ability to work with other people, the capacity to expand one’s mind and one’s heart as years go by, and to see the broader dimensions of the future. Most important, it’s necessary not to fear the prospect of failure but to be determined not to fail. If a leader is not willing to attempt things that might not succeed, then he has little faith in himself or the goal he seeks to achieve.
How do values shape leadership?
High moral and ethical standards are essential, and they don’t change from one job to another, or from one level of authority to another. Honesty, truthfulness, integrity, unselfishness—these are always there. And whenever a leader violates these basic principles, through arrogance or through ignorance, there’s a derogation of duty.
Leaders also have a duty to understand the needs of people who depend on them. I’ve never been a victim of racial discrimination. I’ve never been deprived of basic human rights. I’ve never suffered from hunger or lack of shelter. As a businessman, a church leader, and a political leader, I became intensely aware of the needs of others in the deep South during segregation, although I wasn’t always as courageous as I should have been in trying to alleviate these problems. But understanding the needs and suffering of others is a vital element for successful leadership.
Finally, there’s a legal framework within which a leader must operate. The president of the country or of a company should display an exemplary commitment to the law. Any leader who deviates from compliance with the law, or compliance with the principles of a corporation, sends devastating waves of damage throughout the organization itself. Such conduct lowers the standards of performance of everyone who is aware of the violation.
Is there anyone who you feel embodies these qualities of leadership?
Harry Truman. He’s kind of a hero for me in this century. I tried to measure up to his standards. I don’t think Harry Truman ever told the American people a lie. I don’t think Harry Truman ever violated the law. He had a respect for history and a respect for the office of president. As a consequence, I am certain that Harry Truman would never have done anything to bring discredit to his office.
As president, what were your experiences in dealing with business leaders? Both disappointments and successes.
We had some disappointments at first. For instance, even before I became president I could see that the U.S. automobile industry was making two very serious mistakes. One was the lack of fuel efficiency, and the other was environmental pollution.
So I called in to my cabinet room the chief executive officers—the chairmen of the board and the presidents of every automobile manufacturer in the nation—along with the autoworkers’ union representatives. I told them we were going to pass some very strict air pollution and energy conservation laws. My hope was that they would take the initiative right then and commit themselves to producing energy-efficient automobiles that would comply with these strict standards. Their unanimous response was that it simply was not possible. I told them that automakers in Sweden and in Japan were doing it, so it was possible. But they insisted that they just couldn’t make a profit on it because their profit came from the larger automobiles. So they refused to modify their designs.
Eventually we passed a law that required them, incrementally and annually, to improve their automobiles’ efficiency and to comply with environmental standards. In the meantime, American manufacturers lost a lot of the domestic market. That was a case of the automobile industry being unwilling to look to the future. They could not see the long-run advantage, even though it might prove to be costly in the close-in years.
In general, however, I think the business community was quite helpful and enlightened when I was in office. There was a tremendous improvement in the efficient use of energy while I was there. The laws that we finally passed after four full years of tedious negotiation are still on the books. And now we can sustain any given gross national product using about 30% less energy than we did, say, ten years ago.
Another commitment my administration made, with which most business leaders helped me, was deregulating the private enterprise system. We deregulated oil and gas, airlines, railroads, trucks, the financial institutions, and communications, including radio and television. And we couldn’t have done that without the support and leadership of enlightened members of the business community. They agreed to put their faith in a more competitive free enterprise system. In general, even including the airlines, U.S. industry and consumers have gained substantial benefits from deregulation.
How does becoming president change the way you think and what you think about in making decisions?
Becoming president generates and demands a much greater awareness of what one’s predecessors have done. A leader must understand history, either within the corporation or within the nation. Quite often an awareness of what has gone before gives good guidance about how to handle current challenges or opportunities and helps avoid repeating mistakes. Leadership also requires a broad concept of your responsibility to others and your future effect on them. As you rise in corporate or political positions, you have an increasingly broad impact on other people’s lives.
How would you describe your management style?
I have always tried to limit the number of specific duties that I had to manage. Where I could, I would delegate authority to others whom I trusted. I’ve done everything I could to master those duties that I considered uniquely mine, that no one else could perform. To do that, I would commit the time and concentrated effort necessary to go into considerable detail. Management, in my view, requires mastery of relevant details about one’s own unique duties.
As president, you were constantly engaged in negotiation and mediation—with business leaders, with the Congress, in the Middle East. You’ve even written a book on mediation, Negotiation: The Alternative to Hostility. Why is negotiation so important?
Every leader has to understand at least the rudiments of negotiation—because a chief executive officer in the White House, in the boardroom, or in the corporate executive offices is faced every day with potential conflict, with immediate subordinates, with the workers in the plant, with the sales force, or perhaps with competitors.
All negotiations, whether in government or business, require certain things. One is a proper respect for the people across from you whose opinions differ from yours. You can’t be arrogant. You’ve got to give the people with whom you’re contending your understanding—not your agreement but your understanding. It requires some humility to recognize that you’re not inherently better than they are.
A successful negotiation has to be voluntary and unanimous. Then you have an agreement. You also need to understand when an intermediary, an arbitrator or mediator, would help and when a direct approach is best. This has an important application in business. Altercations between two big corporations can often be resolved most easily through direct talks between the chief executive officers. They need to be secluded but backed up and advised by their attorneys. Instead of going to court in an extremely expensive eight- or ten-year lawsuit, where no one wins, a direct encounter like this is often the best approach.
During your administration, the United States confronted a series of economic, environmental, and military limits. How do you think a leader should contend with limits and the recognition of limits?
The recognition of limits shouldn’t lead to a feeling of weakness. A shortage of raw materials, of arable land, or of pure air, are all real conditions that must be accepted and then corrected or accommodated. The acknowledgment that we can’t do anything we want to the environment is not an acknowledgment of weakness. Dealing with limitations wisely and successfully is a sign of greatness.
Business should readily understand this concept. Limits are taken for granted in the competitive arena. Alternative products are on the market. Competitors are striving to be better, more desirable, or more efficient than you are. You also are limited by your customers’ desires and tastes. You can’t charge any price you want for most products. In business, limits are acknowledged and expected. So there’s no feeling of inferiority. The same principle should apply to political leadership.
Yet that message of limits and restraints is tough to convey, particularly in politics.
That’s exactly right. And I was not always successful in getting it across. It’s always much more popular for someone to say, it’s okay to do whatever you want, we’re never going to run out of oil, forests, or other raw materials; to tell the American people the United States is so powerful, we can always live a happy life, regardless of what happens to the rest of the world; to say it doesn’t matter how large our federal deficits are—our country is so strong, we can survive it. It doesn’t matter what happens to the nation’s agricultural community—we have enough land to survive. It doesn’t matter about human rights violations around the world, because our people are secure in their basic rights.
This way of thinking is very attractive to the American people. These are messages they like to hear. We don’t have to worry about others, we’ve got it made, and because of our great blessings, which are obvious, we must be God’s chosen people. And if someone is poor, or destitute, or deprived, it must be because God looks on them with disfavor. To me, that is an incorrect approach to the world’s problems. But it is a politically attractive approach.
Part of leadership is telling people news they may not want to hear. Is another part willingness to hear bad news from advisers?
It’s a serious mistake for any leader to be surrounded by sycophants. It’s just as erroneous to listen only to advisers who have a homogeneous approach to the important issues of the day. The stronger and more self-assured a leader is the more likely he or she is to seek diversity of advice. If you are insecure or don’t have confidence in yourself, then you’re apt to listen to a narrow range of advice.
I deliberately chose advisers with disparate points of view. The media criticized this as indicating disharmony in my administration. But especially in matters of foreign policy, I wanted the very conservative, stable, and cautionary reaction of the State Department on the one hand and the more dynamic, innovative advice from the National Security Council staff on the other hand. Sometimes the two points of view conflicted. But in foreign policy and defense, the final decisions were always mine. I wanted a broad assortment of opinions before I made a judgment. That’s also why I brought in to the Oval Office members of the Congress from both houses and both parties, and listened to them: to make sure again that I had diversity.
Do we expect too much or the wrong things from our leaders?
In general, the American people credit the president with excessive power and authority in the field of economics. The president doesn’t have much to do with the inflation rate, for instance. A little, but not much. He can affect the budget deficit. In economics and finance, the president must share authority with a tremendous free enterprise system and with the Congress and the Federal Reserve Board.
But in matters of foreign policy and defense, the president does have tremendous power and unique authority. Occasionally, he can even act unilaterally.
Because there is a misapprehension among the American people about this delineation of power, one responsibility of the executive officer is to define his or her authority and influence properly. I was not against using my legal authority to a maximum degree, but I was very careful to make sure that it was legal and proper when I did exercise authority. As stated earlier, I also consulted with others as much as possible.
How much consultation went into your decision and policy making?
Whenever I made a decision concerning foreign policy or defense, I worked it out in advance, initially with the secretary of state, secretary of defense, the joint chiefs of staff, the National Security Council, and the key members of Congress, both Democrats and Republicans. We would have a consensus before we made a major move on the Panama Canal treaty, for example, or with the negotiations on SALT II. As a result, Congress never reversed or refused a single proposal I made and changed my defense budget proposals minimally. It is extremely important to build into initial discussions the people who will eventually be responsible for the final definition or implementation of a proposal.
A large amount of consultation, however, increases the danger of leaks. What was your view of keeping information secret?
If you’re a political leader, you have to decide about the level of secretiveness. In general, I think that some secrets contribute toward leaders’ misusing and violating their positions. When secrecy is emphasized, it tends to be used sooner or later to cover up mistakes. And if those mistakes later become public, they will be more embarrassing than if they were acknowledged openly in the first place.
My inclination was to have as few secrets as possible. In general, we sought to reveal the facts to the American people. So I had frequent press conferences, and all my cabinet officers had orders to share their knowledge with the press whenever it would not adversely affect our national security.
How much of a leader’s time should be spent on pursuing accomplishments and how much on selling accomplishments to constituents?
You have a choice at any time to concentrate your efforts on additional accomplishments or to publicize previous achievements. I don’t want to appear too idealistic by saying this, but we deliberately kept a full agenda on the things we wanted to accomplish. Our agenda was always so ambitious that even after I was defeated in November 1980, we still had a highly productive legislative session. We finished energy legislation, we passed the Alaska Lands Bill after 20 years of fruitless effort, we passed legislation creating the Super Fund, and more.
I had envisioned publicizing my successes for political purposes in the 1980 election year. But, unfortunately, two things happened: the Iranian revolution precipitated a more than doubling of oil prices in less than 12 months, and the hostages were taken. The political and economic climate precluded my letting the public know what I had accomplished. But there has to be a combination of initiatives and publicity. Only by educating people on what you have already done can you retain adequate political support to pursue present and future goals.
What do you consider is the right way for leaders in this country to use their power?
Our country is certainly the most powerful nation on earth. Economically, militarily, politically, sometimes even morally and ethically. But that doesn’t mean we can use this tremendous power to subjugate other people or to impose our will on others against their wishes. Or to intrude into the internal affairs of another country, unless our own security is directly threatened.
We should use our influence, not to create or sustain conflict and animosity and suffering throughout the world but to alleviate it. And although we have the most powerful military force on earth, we should use that force with great reticence. Whenever possible, we should use diplomacy and negotiation to alleviate friction, to bring disputing parties together, to resolve matters through peaceful means.
In the case of the Middle East, my predecessors and I were always eager to support any peace process that was initiated. Anyone in the Middle East who took one small step toward peace knew there was an eager partner in Washington. To me that was a proper use of U.S. power. We didn’t inject troops into the Middle East. We didn’t bomb villages or bomb Beirut. We sought opportunities to bring people together to work out a peaceful agreement, with our government acting as mediator.
That to me is a stamp of greatness, not weakness. We don’t have to be a bully in the world just because we are the strongest.
A version of this article appeared in the March 1988 issue of Harvard Business Review.